“Revenue $11.3 B As of December 2013
At a Glance
- Industry: Household & Personal Products
- Founded: 1959
- Country: United States
- CEO: Doug DeVos and Steve Van Andel
- CFO: Michael Cazer
- Website: www.amway.com
- Employees: 21,000
- Fiscal Year End: Dec 31, 2012
- Sales: $11.3 B
- Headquarters: Ada, MI
#28 America’s Largest Private Companies
Jay Van Andel and Richard DeVos, a pair of direct sales veterans, launched Amway in 1959. Today the company manufactures, markets and distributes consumer products. A unit of parent company Alticor, Amway is the brand consumers are familiar with. Other subsidiaries include Access Business Group and Alticor Corporate Enterprises. Richard DeVos and his family own the Orlando Magic basketball team.”
“Amway Historical Timeline
Jay Van Andel and Rich DeVos found Amway in Grand Rapids, Mich.
The Nutrilite brand is introduced to Amway distributors.
Artistry Skin Care and Cosmetics brand is launched.
Amway expands overseas, starting with Australia.
Jay Van Andel and Rich DeVos purchase controlling interest in Nutrilite Products, Inc.
Amway expands to Asia.
The U.S. Federal Trade Commission declares the Amway sales and marketing plan a legitimate multilevel sales opportunity.
Annual sales pass the $1 billion mark.
Amway expands to Latin America.
Amway Corporation purchases in full Nutrilite Products, Inc.
Amway opens in China.
Amway expands to Africa.
Launch of worldwide contributions effort – Amway One by One Campaign for Children program.
Amway offers its products, services and business opportunity in Russia.
Global sales released by Amway parent company Alticor reach $8.4 billion.
The Amway Center opens in Orlando, Florida (USA), home to the National Basketball Association’s (NBA) Orlando Magic, and a venue for special events and entertainment.
Global sales released by Amway parent company Alticor reach $10.9 billion.
Amway invests approximately $185 million in U.S. manufacturing expansion to meet global demand for NUTRILITE brand vitamin and dietary supplements.
Alticor / Amway is ranked as the world’s #1 direct selling business in the Direct Selling News Global 100, based on 2012 global sales of $11.3 billion.”
*Information from Forbes.com and Amway.com
**Video published on YouTube by “Amway“