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Chase 

“Brand Value $6.3 B As of November 2013

At a Glance

  • Industry: Financial Services
  • Founded: 1799
  • Country: United States
  • Website: www.chase.com
  • Sales: $56.8 B
  • Headquarters: New York, New York

Forbes Lists

#87 World’s Most Valuable Brands

Profile

Chase’s roots trace back to the 18th century when it was founded under the name of the Bank of the Manhattan Company. Today it serves as the U.S. consumer and commercial banking business of JPMorgan Chase. The brand services one of out six Americans through its 5,600 branches, seven million home loans and 64 million credit cards. It ranked as the No. 1 Small Business Association lender three straight years.”

“Key mergers that shaped who JPMorgan Chase is today:

  • In 1991, Manufacturers Hanover Corp. merged with Chemical Banking Corp., under the name of Chemical Banking Corp., then the second-largest banking institution in the United States.
  • In 1995, First Chicago Corp. merged with NBD Bancorp., forming First Chicago NBD, the largest banking institution based in the Midwest.
  • In 1996, The Chase Manhattan Corp. merged with Chemical Banking Corp., under the name of The Chase Manhattan Corp., creating what was then the largest bank holding company in the United States.
  • In 1998, Banc One Corp. merged with First Chicago NBD, under the name of Bank One Corp. After a subsequent merger, Bank One became the largest financial services firm in the Midwest, the fourth-largest bank in the U. S. and the world’s largest Visa credit card issuer.
  • In 2000, J.P. Morgan & Co. Incorporated merged with The Chase Manhattan Corp., effectively combining four of the largest and oldest money center banking institutions in New York City (J.P. Morgan, Chase, Chemical and Manufacturers Hanover) into one firm under the name of J.P. Morgan Chase & Co.
  • In 2004, Bank One Corp. merged with J.P. Morgan Chase & Co. The New York Times said the merger “would realign the competitive landscape for banks” by uniting the investment and commercial banking skills of J.P. Morgan Chase with the consumer banking strengths of Bank One.
  • In 2008, JPMorgan Chase & Co. acquired The Bear Stearns Companies Inc., strengthening its capabilities across a broad range of businesses, including prime brokerage, cash clearing and energy trading globally.
  • Also in 2008, JPMorgan Chase & Co. acquired the deposits, assets and certain liabilities of Washington Mutual’s banking operations. This acquisition expanded Chase’s consumer branch network into California, Florida and Washington State and created the nation’s second-largest branch network — with locations reaching 42% of the U.S. population.
  • In 2010, J.P. Morgan acquired full ownership of its U.K. joint venture, J.P. Morgan Cazenove, one of Britain’s premier investment banks.”

*Information from Forbes.com and Chase.com

**Video published on YouTube by “WelcomeToChase

Industry:

Major Banks