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Gillette

“Brand Value $18.3 B As of November 2013

At a Glance

  • Industry: Consumer Packaged Goods
  • Founded: 1904
  • Country: United States
  • Sales: $8 B
  • Headquarters: Boston, Massachusetts

Forbes Lists

#23 World’s Most Valuable Brands

Profile

The Gillette product line of razors and personal care products became part of Procter & Gamble when P&G bought the company in 2005. Razors are one of the most profitable businesses for P&G with operating margins of 31%. Procter & Gamble controls 70% of the global blades and razors market led by Gillette. Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL.”

*Information from Forbes.com

**Video published on YouTube by “P&G (Procter & Gamble)