“Market Cap $22.49 B As of May 2014
At a Glance
- Industry: Food Processing
- Founded: 1906
- Country: United States
- CEO: John Bryant
- Website: www.kelloggcompany.com
- Employees: 30,277
- Sales: $14.8 B
- Headquarters: Battle Creek, Michigan
#508 Global 2000
- #641 in Sales
- #368 in Profit
- #1296 in Assets
- #493 in Market value
#58 World’s Most Valuable Brands
#54 Innovative Companies (#52 in 2012)
Kellogg Co. operates as a food manufacturing company. It engages in the manufacturing, marketing and distribution of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi, which are manufactured in 18 countries and marketed in more than 180 countries. It has operations in Africa, Asia, Australia, Europe, North America and South America. The company was founded by Will Keith Kellogg in 1906 and is located in Battle Creek, MI.“
“A Foundation for the Future
More than 100 years ago, W.K. Kellogg founded our company through his belief in nutrition and dedication to well-being.
Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry. Kellogg soon became a household name; his signature, a trusted mark.
Today, W.K. Kellogg’s legacy continues to inspire us. Working together, we create moments of delight for people around the world with our well-loved brands.
And as our company continues to grow, our people grow with it. Through our values-based culture, we create a stronger future every day — enriching communities and nurturing careers by putting people first in everything we do.
Our company is a place where innovation lives on, where we never stop learning and where we’re excited about tomorrow. And it all started simply with a single corn flake and W.K. Kellogg’s belief in better food for all.”
*Information from Forbes.com and Kelloggcompany.com
**Video published on YouTube by “hgacreative“