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Sichuan Changhong Electric 

“Market Cap $2.54 B As of May 2014

At a Glance

  • Founded: 1988
  • Country: China
  • CEO: Lui Tibin
  • Website: www.changhong.com
  • Employees: 61,626
  • Sales: $9.24 B
  • Headquarters: Mianyang

Forbes Lists

#1944 Global 2000

  • #1029 in Sales
  • #1771 in Assets
Profile

Sichuan Changhong Electric Co. Ltd. manufactures and sells television, information technology products, air-conditioning systems and refrigerators. It is also engaged in selling small appliances, such as digital audio and video products, batteries, satellite television equipment, including satellite TV decoders and cell phones and kitchen and bath products. The firm is also involved in the real estate business. It was founded in April 1993 and is headquartered in Guangdong, China.”

“Vision and Culture

Vision: To make Changhong a respected and trustful enterprise
Mission: To create social value
Values: Satisfy the Employees, Satisfy the Customers, and Satisfy the Shareholders
Culture Proposition: Happy and Created
Spirit: Responsibility, Innovation, Perseverance


Satisy the Employees, Satisfy the Customers, Satisfy the Shareholders 
The “ 3S ” slogan was originally put forward by new Chairman of the Board, Zhao Yong. After a long time of practice, the “3S ” has become the management conception of CHANGHONG.   
The convergency of “ 3S ” is definitely inseparable. Only by respecting and concerning the employees can we satisfy them. The employees feel contented and provide high-quality products and service to the customers. The customers are satisfied and pay out of their own pockets for our products. And then we get profits. Finally, the shareholders get a deserved return and feel contented. Thus, the employees ‘ loyalty and the customers ‘ trust are realized; the win-win between CHANGHONG and the shareholders are reached. 
  
Satisfy the Employees is the cornerstone. 
The corporation tries best to meet all the reasonable demands of the staff: to help the staff realize individual career plan, to set up the platform for the staff perform, to keep an eye on the health and safety of the staff. 
  
Satisfy the Customers is the core. 
Service First, Credible Security. We commit to create high-class products and high-quality service. 
Commercial Reputation is the comprehensive reflection of our high-quality products, fast and efficient service, market size and high popularity. This is the whole impression of CHANGHONG on the customers. It is accumulated bit by bit and is the foundation of keeping the business forever. Every one of us should take the goodwill into account. 
All the units and each employee should listen attentively to the advice from customers, especially the criticisms. Customers ‘ attitude and advice is our most valuable wealth, and what we can just do is to improve until customers feel satisfied. 

Satisfy the Shareholders is the goal. 
To run business with honesty and integrity, and with consisten t return; to help the society and the nation allay worries and tide over difficulties; to achieve civic honor. “

*Information from Forbes.com and Changhong.com

**Video published on YouTube by “Changhong Italia