“Brand Value $5.7 B As of November 2013
At a Glance
- Industry: Restaurants
- Founded: 1965
- Country: United States
- Website: www.subway.com
- Sales: $18.1 B
- Headquarters: Milford, Connecticut
#92 World’s Most Valuable Brands
Subway is owned and operated by Doctor’s Associates. It is the largest single-restaurant chain globally with more than 40,000 locations in 100 countries. Fred DeLuca borrowed $1,000 from family friend Peter Buck, to open his first sandwich shop in Bridgeport, Conn. in 1965. DeLuca continues to oversee the day-to-day operations of the company, while fellow billionaire Buck has become less active over the years. Subway has a robust social community with more than 25 million Facebook fans.”
“The History Of Subway
The Seventeen-Year-Old Entrepreneur
Back in 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay for his education, a family friend suggested he open a submarine sandwich shop.
With a loan of $1,000, the friend—Dr. Peter Buck—offered to become Fred’s partner, and a business relationship was forged that would change the landscape of the fast food industry.
The first store was opened in Bridgeport, Connecticut in August, 1965. Then, they set a goal of having 32 stores opened in 10 years. Fred soon learned the basics of running a business, as well as the importance of serving a well-made, high quality product, providing excellent customer service, keeping operating costs low and finding great locations. These early lessons continue to serve as the foundation for successful SUBWAY® restaurants around the world.
SUBWAY®, the Franchise
By 1974, the duo owned and operated 16 submarine sandwich shops throughout Connecticut. Realizing they would not reach their 32 store goal in time, they began franchising, launching the SUBWAY® brand into a period of remarkable growth which continues to this day.
A Fresh Future
Today, the SUBWAY® brand is the world’s largest submarine sandwich chain with more than 37,000 locations around the world. We’ve become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy. From the beginning, Fred has had a clear vision for the future of the SUBWAY® brand. As we continue to grow, we are guided by his passion for delighting customers by serving fresh, delicious, made-to-order sandwiches.“
*Information from Forbes.com and Subway.com
**Video published on YouTube by “YSN Your Success Now“