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Wrigley’s 

“Brand Value $4.4 B As of October 2012 

At a Glance

  • Industry: Consumer Packaged Goods
  • Founded: 1891
  • Country: United States
  • Sales: $4.3 B
  • Headquarters: Chicago, Illinois

Forbes Lists

#92 World’s Most Powerful Brands

Profile

The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum became more popular than the baking powder. The company was acquired by Mars in 2008 for $23 billion. The Wrigley’s gum brand is the world’s most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods’ Trident, according to Euromonitor International.”

“Wrigley’s Heritage

Wrigley has been delighting consumers with fun, innovative, high-quality products for over 100 years. From baking powder and soap in Chicago in 1891, to gum, mints, hard and chewy candies, and lollipops around the world today, Wrigley has evolved and expanded with an eye to the future and a steady focus on the consumer. Choose from the dates below or the images to the left to explore Wrigley’s rich heritage.”

*Information from Forbes.com and Wrigley.com

**Video published on YouTube by “randy Rhoads