Amazon posted $716.9 billion in net sales for full-year 2025, a 12.4% increase over 2024. The company now reaches over 310 million active customers, employs 1.576 million people, and controls roughly 37.6% of the U.S. e-commerce market. With AWS generating $35.6 billion in a single quarter and advertising revenue growing at 23% year over year, Amazon’s business spans far beyond retail. Here is a full breakdown of the numbers defining Amazon’s operations in 2026.
Amazon Business Statistics: Key Numbers
- Amazon generated $716.9 billion in total net sales in 2025, up 12.4% from $638 billion in 2024.
- The company had over 310 million active customers globally as of 2025.
- Amazon Prime membership crossed 250 million worldwide, with 180.1 million members in the U.S.
- AWS brought in $35.6 billion in Q4 2025 revenue alone, growing 24% year over year.
- 9.7 million sellers are registered on Amazon, with roughly 2 million actively selling as of 2026.
Amazon Business Revenue Growth (2020 to 2025)
Amazon’s revenue has nearly doubled since 2020. That year, the company recorded $386 billion in net sales. By 2025, that figure reached $716.9 billion. The fastest single-year jump came in 2020 itself, when pandemic-driven demand pushed online shopping into overdrive. Growth has remained steady since then, averaging around 12% annually.
| Year | Net Sales (USD) | YoY Growth |
|---|---|---|
| 2020 | $386.1B | 37.6% |
| 2021 | $469.8B | 21.7% |
| 2022 | $514.0B | 9.4% |
| 2023 | $574.8B | 11.8% |
| 2024 | $638.0B | 11.0% |
| 2025 | $716.9B | 12.4% |
Q4 2025 alone accounted for $213.4 billion in revenue, a 14% increase over the same quarter in 2024. North America contributed $127.1 billion of that total, while the international segment added $50.7 billion (up 17% year over year). Amazon’s Q1 2026 guidance targets $173.5 billion to $178.5 billion in net sales.
Amazon Business Operating Income and Profitability
Profitability has improved sharply. Operating income for 2025 reached $80 billion, up from $68.6 billion in 2024 and just $12.2 billion in 2022. Amazon’s operating margin expanded to 10.8% in 2024, a major turnaround from the near-breakeven margins of 2022. Operating expenses still consume about 88-89% of revenue, but improved efficiency across fulfillment and cloud services has widened the gap between costs and sales.
Amazon Business Revenue by Segment
Amazon operates through three reporting segments: North America, International, and AWS. North America remains the largest at roughly 60% of total revenue. AWS, while smaller in raw dollars, has the highest margins and the fastest growth rate. In Q4 2025, AWS produced $12.47 billion in operating income on $35.6 billion in sales, translating to a 35% operating margin.
Advertising is another fast-growing area, though Amazon reports it within its retail operations. Ad revenue reached $15.7 billion in Q2 2025, up 23% year over year. Full-year 2024 advertising revenue was $52.3 billion, and projections for 2026 put it near $94 billion. Amazon is now the third-largest digital ad platform after Google and Meta.
Amazon Prime Statistics
Amazon Prime crossed 250 million global subscribers in 2025. In the U.S. alone, 180.1 million people hold Prime memberships, representing about 67% of all Americans. Prime subscription revenue hit $12.6 billion in Q3 2025, an 11.5% increase from the year prior. For full-year 2024, Prime subscriptions generated $44.4 billion.
Prime Day 2025 was the largest on record. Amazon reported over $14.2 billion in total sales during the event, with more than 300 million items sold. Independent sellers saw their Prime Day growth outpace Amazon’s own retail business during the event.
Amazon Business Marketplace and Seller Data
Third-party sellers account for over 60% of all units sold on Amazon. As of 2026, 9.7 million sellers are registered on the platform, though only about 2 million are actively selling. In 2024, roughly 840,000 new sellers joined. That number is expected to cross 1.3 million new joiners in 2026.
The average third-party small business seller generates $290,000 in annual sales on Amazon. Over 55,000 independent sellers exceeded $1 million in sales in 2024. Small and medium businesses ship from over 130 countries and employ more than 2 million workers in the U.S. alone. U.S.-based sellers account for 38.4% of total Amazon revenue, while China-based sellers represent 35.1% and are closing that gap quickly.
Amazon Business Workforce Statistics
Amazon employed 1,576,000 full-time and part-time workers as of December 31, 2025. That is a 1.3% increase from 1,556,000 at the end of 2024. The company’s headcount peaked at 1.608 million in 2021 during the pandemic hiring surge, dropped during the 2022-2023 restructuring (which included 27,000 corporate layoffs), and has since stabilized.
About 75% of the workforce is full-time. Seasonal hires can add up to 250,000 additional workers during peak periods like the holiday season. Amazon is the second-largest private employer globally, behind only Walmart, which employs approximately 2.1 million people.
AWS Revenue and Amazon Business Cloud Performance
AWS generated $35.58 billion in Q4 2025, beating analyst expectations of $34.93 billion. Full-year 2024 AWS revenue was $107.6 billion, up 18.5% from 2023. In Q2 2025, AWS revenue reached $30.9 billion with 17.5% year-over-year growth. AWS accounts for about 17% of Amazon’s total revenue but produces most of its operating profit.
AWS leads the global cloud infrastructure market, though Microsoft Azure and Google Cloud are growing faster in some AI-related categories. AWS operating margin held at 35% in Q4 2025, generating $12.47 billion in operating income. Amazon is investing heavily in AI infrastructure, including custom chips like Trainium2 and its Nova family of foundation models.
Amazon Business U.S. E-Commerce Market Share
Amazon holds 37.6% of the U.S. e-commerce market. The next closest competitor is Walmart at 6.4%, followed by Apple at 3.6%. In the broader U.S. retail market (including brick-and-mortar), Amazon’s share is about 6%. The company processes around 20 orders per second and ships to more than 130 countries.
Amazon attracts roughly 2.86 billion visits monthly to its U.S. site. Of those visitors, 28% complete a purchase in three minutes or less. The average American Prime member spends about $2,989 per year on Amazon, and 79% of U.S. households make at least one annual purchase on the platform.
Amazon Business Logistics and Fulfillment
Amazon operates around 1,200 logistics facilities globally, including 150 fulfillment centers in the United States. The company ships approximately 1.6 million packages per day. In 2025, Amazon delivered at the fastest speeds ever recorded for Prime members. Same-day delivery availability in rural areas nearly doubled year over year.
Shipping costs rose 6% year over year to $23.4 billion in Q2 2025. Fulfillment expenses increased 10.2% to $26 billion in the same quarter. Amazon’s physical store segment, which includes Whole Foods Market, Amazon Fresh, and Amazon Go, continues to operate alongside its e-commerce operations.
FAQ
What is Amazon’s total revenue in 2025?
Amazon recorded $716.9 billion in net sales for full-year 2025, a 12.4% increase over the $638 billion reported in 2024.
How many people use Amazon worldwide?
Amazon has over 310 million active customers globally. In the U.S., more than 180 million people hold Amazon Prime memberships as of 2025.
How many sellers are on Amazon in 2026?
There are 9.7 million registered sellers on Amazon. About 2 million of those are actively selling products on the platform as of 2026.
How much revenue does AWS generate?
AWS generated $35.6 billion in Q4 2025 alone. Full-year 2024 AWS revenue was $107.6 billion, with growth continuing at 17-24% quarterly in 2025.
What percentage of U.S. e-commerce does Amazon control?
Amazon holds approximately 37.6% of the U.S. e-commerce market. Walmart is a distant second at 6.4%, followed by Apple at 3.6%.