Key Stats
- Founded in 1989 in Taipei, Taiwan by four former Acer engineers
- Fifth-largest PC vendor globally by unit sales in 2024
- Revenue of NT$587.1 billion (approximately $18.24 billion USD) in 2024
- Market capitalization of approximately $16.71 billion USD as of October 2025
- Employs over 17,000 people globally with 5,000 in-house R&D staff
ASUS (ASUSTeK Computer Inc.) is a Taiwanese multinational technology company headquartered in Beitou District, Taipei. The company designs, manufactures, and sells computers, computer components, networking equipment, phones, and consumer electronics products.
The company name derives from Pegasus, the winged horse of Greek mythology, symbolizing wisdom and knowledge. ASUS has grown from a small motherboard manufacturer to a global technology leader with products ranging from laptops and desktops to graphics cards, motherboards, servers, and gaming devices.
ASUS operates manufacturing facilities in Taiwan, China, Mexico, and the Czech Republic. The company trades on the Taiwan Stock Exchange under ticker code 2357 and maintains a presence in over 50 countries worldwide.
ASUS History
ASUS Co-founders
T.H. Tung (Tzu-Hsien Tung)
Co-founder and former Vice Chairman of ASUS. He received his master’s degree from National Taipei University of Technology. Tung currently serves as Chairman of Pegatron Corporation, the OEM spin-off from ASUS.
Ted Hsu
Co-founder and Vice Chairman of ASUS. He graduated from National Taiwan University with a degree in electrical engineering and holds a master’s degree in computer science from National Chiao Tung University.
Wayne Hsieh
Co-founder who specialized in motherboard and component design at Acer. He led the development of key ASUS products including motherboards and graphics cards, helping establish the company’s reputation for quality.
M.T. Liao
Co-founder who served as Chief Financial Officer. He graduated from National Chengchi University with a degree in business administration and managed production processes and logistics operations at ASUS.
ASUS Competitors
ASUS operates in a competitive global PC and electronics market. The company ranks fifth among worldwide PC vendors by unit sales, competing against established manufacturers in consumer electronics, gaming hardware, and enterprise solutions.
In the third quarter of 2024, ASUS held a 7.9% share of global PC shipments. The company faces competition from larger vendors like Dell, HP, and Lenovo, as well as premium competitors like Apple and gaming-focused brands such as MSI and Razer.
| Company | Headquarters | Primary Products | PC Market Share (Q3 2024) |
|---|---|---|---|
| Lenovo | Beijing, China | PCs, Laptops, Servers, Smartphones | 24.0% |
| HP Inc. | Palo Alto, USA | PCs, Laptops, Printers, Workstations | 19.7% |
| Dell Technologies | Round Rock, USA | PCs, Servers, Storage, Enterprise Solutions | 14.3% |
| Apple | Cupertino, USA | MacBooks, iMacs, Mac Pro, iPad | 8.6% |
| ASUS | Taipei, Taiwan | PCs, Motherboards, Graphics Cards, Gaming | 7.9% |
| Acer | Taipei, Taiwan | PCs, Laptops, Chromebooks, Monitors | 7.3% |
| MSI | New Taipei, Taiwan | Gaming Laptops, Motherboards, Graphics Cards | 2.1% |
| Samsung | Seoul, South Korea | Laptops, Tablets, Monitors, Components | 1.8% |
| Razer | Singapore | Gaming Laptops, Peripherals, Accessories | 0.8% |
| Huawei | Shenzhen, China | Laptops, Tablets, Smartphones, Networking | 0.6% |
ASUS Revenue
ASUS achieved consolidated revenue of NT$587.1 billion in 2024, representing a 22% increase compared to the previous year. The company’s net profit reached NT$34.2 billion, marking a 97% increase from 2023 and the second-highest annual profit in company history.
Personal computers account for approximately 63% of total sales, followed by components at 36% and smartphones at around 1%. Asia contributes 45% of revenue, Europe accounts for 32%, and the Americas represent 23% of total sales.
ASUS Marketcap
ASUS has a market capitalization of approximately $16.71 billion USD as of October 2025. The company trades on the Taiwan Stock Exchange under ticker code 2357, with roughly 743 million shares outstanding.
Market cap fluctuated throughout 2023 and 2024, reaching highs above $11 billion in late 2023 before stabilizing. The growth reflects improved financial performance driven by demand for gaming products, AI PCs, and server solutions.
ASUS has pursued a selective acquisition strategy focused on expanding capabilities in key technology areas. The company’s most significant acquisition came in 2023 when it acquired Intel’s NUC systems business, establishing the ASUS NUC Business Unit to continue manufacturing, selling, and supporting Intel NUC products.
This acquisition provided ASUS with a non-exclusive license to Intel’s NUC designs from the 10th to 13th generations, along with rights to develop future NUC systems. The deal strengthened ASUS’s position in the mini PC market and expanded its footprint in areas such as AI and AIoT.
ASUS also holds a significant stake in AAEON Technology, acquiring approximately 65% ownership through a merger completed in 2011. AAEON specializes in industrial computing solutions, embedded systems, and AI edge computing platforms, complementing ASUS’s consumer-focused product lines.
The company has made strategic investments in technology startups including AIStorm (AI processing) and Deep01 (medical imaging AI). Additionally, ASUS acquired Askey Corporation, which focuses on telecommunications and networking equipment manufacturing. These acquisitions and investments reflect ASUS’s strategy to expand beyond traditional PC hardware into emerging technology sectors.
The 2008 restructuring that created Pegatron and Unihan Corporation represented an internal reorganization rather than acquisition activity. Pegatron now operates as one of the world’s largest electronics manufacturing services providers, serving clients including Apple and Microsoft, while maintaining a close manufacturing partnership with ASUS.
FAQs
When was ASUS founded?
ASUS was founded in 1989 in Taipei, Taiwan by four former Acer engineers: T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. The company was officially incorporated on April 2, 1990.
What does ASUS stand for?
ASUS derives from Pegasus, the winged horse of Greek mythology symbolizing wisdom and knowledge. In Chinese, the company name means “Eminence” or excellence in Chinese characters.
Where is ASUS headquartered?
ASUS is headquartered in Beitou District, Taipei, Taiwan. The company operates manufacturing facilities in Taiwan, China, Mexico, and the Czech Republic with offices in over 50 countries.
What products does ASUS manufacture?
ASUS manufactures laptops, desktop PCs, motherboards, graphics cards, monitors, networking equipment, smartphones, gaming devices, servers, and various computer components and peripherals.
Is ASUS related to Pegatron?
Pegatron was spun off from ASUS in 2008 during a major restructuring. The companies operate independently, but Pegatron serves as a key manufacturing partner for ASUS products through their ongoing relationship.
