Booking Holdings, Inc. Net Worth, Marketcap, Revenue, Competitors 2026

Booking Holdings Inc. operates as the world’s largest online travel company by revenue. The company owns and operates several travel booking platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.

Founded in 1997 as Priceline.com, the company pioneered the “Name Your Own Price” model for travel bookings. Through strategic acquisitions, Booking Holdings now serves customers in over 220 countries through websites available in 40 languages.

In 2023, consumers booked over 1 billion room nights through Booking Holdings platforms. The company generates revenue primarily through commissions from travel service providers, making it a dominant force in the online travel agency market.

Booking Holdings History

Booking Holdings Co-founders

Booking Holdings Revenue

Booking Holdings generated $23.74 billion in revenue during 2024, an 11% increase from the previous year. The company earns revenue through merchant transactions, agency commissions, and advertising services across its travel platforms.

Booking Holdings Market Cap

Booking Holdings has a market capitalization of approximately $176 billion as of December 2025. This makes the company the 102nd most valuable public company globally and the largest online travel agency by market value.

Booking Holdings Competitors

Booking Holdings faces competition from other online travel agencies, hotel chains with direct booking platforms, and alternative accommodation providers. The top four OTAs account for 96% of the sector’s revenue, with Booking Holdings leading the market.

Booking Holdings Acquisitions

Booking Holdings built its travel empire through strategic acquisitions. These purchases transformed a single website into a portfolio of brands covering hotels, flights, car rentals, and restaurant reservations across the globe.

The 2005 acquisition of Booking.com for $133 million stands as one of the smartest deals in tech history. The Dutch hotel booking site became the company’s largest revenue driver, now processing hundreds of millions of room nights annually. Microsoft originally launched Expedia as a competitor, but Booking.com’s European focus gave Priceline a global advantage.

In 2007, the company purchased Agoda to strengthen its position in Asia. This Singapore-based platform specializes in hotel bookings across the Asia-Pacific region. The Agoda acquisition positioned Booking Holdings to capture growth in Asian travel markets.

The 2013 KAYAK acquisition for $2 billion added metasearch technology to the portfolio. KAYAK allows travelers to compare prices across booking sites, bringing customers into the Booking Holdings ecosystem. KAYAK later acquired Mundi, Cheapflights, and Momondo to expand its metasearch network.

OpenTable joined in 2014, diversifying the company beyond travel into restaurant reservations. This platform connects diners with over 55,000 restaurants globally. In 2021, Booking Holdings acquired Getaroom for $1.2 billion to strengthen its B2B hotel distribution business. The company also invested in regional players like MakeMyTrip to gain exposure to fast-growing travel markets.

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