Mattel (Nasdaq: MAT) traded at approximately $19 per share in early 2026, well below its 2023 peak above $24. The stock has pulled back as the Barbie film tailwind faded, toy retail volumes softened, and investors questioned Mattel's ability to translate the IP licensing opportunity into sustained revenue growth beyond the Barbie and Hot Wheels franchises.
Stock Price of Mattel
Nasdaq share price (USD) — ticker MAT. Data from 1960 listing through early 2026. The 2017–2018 crash reflects Toys"R"Us bankruptcy. The 2023 spike reflects the Barbie film release.
Mattel Stock Forecast
Analyst sentiment on MAT is cautiously constructive for 2026. Most 12-month price targets range from $18 to $26, with the bull case hinging on new IP film and TV adaptations — including a Hot Wheels feature film in development — and continued margin expansion under the Optimizing for Profitable Growth strategy. The key risk is a further softening of the global toy retail market and private label competition from mass retailers.
Mattel Valuation
Timeline of Mattel Funding
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1945
Founder CapitalHarold Matson and Elliot Handler pool personal savings to open a workshop in a Southern California garage, building picture frames and toy furniture before pivoting to toy manufacturing.
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1960
Nasdaq ListingMattel lists on Nasdaq, raising public equity capital that funds national advertising — including the first toy commercials on The Mickey Mouse Club — and rapid production scale-up.
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1997
Tyco Toys AcquisitionMattel acquires Tyco Toys for $755 million in stock, adding Matchbox and TYCO RC brands and vaulting Mattel to the position of world's largest toy company by revenue.
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2018
Debt RestructuringMattel completes a $1.6 billion credit facility refinancing after two consecutive loss years, stabilizing its balance sheet and providing liquidity runway while CEO Ynon Kreiz executes a full operational turnaround.
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2023
Barbie IP WindfallThe Greta Gerwig Barbie film generates $1.4 billion in global box office revenue, producing a significant licensing income windfall for Mattel and validating its broader IP-to-entertainment monetization strategy.