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Expedia, Inc. Marketcap, Net Worth, Revenue, Competitors 2026

Expedia, Inc. logo

Expedia, Inc. logo

Key Stats

  • Annual Revenue (2024)$13.69 Billion
  • Market Cap (Jan 2026)$34.74 Billion
  • Gross Bookings (2024)$110.9 Billion
  • Employees16,500
  • HeadquartersSeattle, Washington

Expedia Group operates as one of the largest online travel companies worldwide. The company owns and manages travel fare aggregators and metasearch engines including Expedia.com, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, and Trivago. Travelers can book flights on over 500 airlines and access more than 3.5 million lodging facilities through its platforms.

The company serves both leisure and corporate travelers through its B2C segment while its B2B division provides technology solutions to airlines, travel agents, and financial institutions. Expedia Group generates most of its revenue from the United States, where it holds approximately 9.7% of total travel spending. The name Expedia combines exploration and speed, reflecting its mission to simplify travel planning.

Expedia Group History

1996
Microsoft launches Expedia.com as an internal division. Rich Barton leads the project to bring self-service travel booking online, allowing consumers to research and book travel without agents.
1999
Expedia completes its IPO on November 10, separating from Microsoft while keeping technology ties. Shares open at $14 and close at $37 on the first day.
2000
Expedia acquires Travelscape.com and VacationSpot.com for $153 million, expanding its hotel and alternative lodging offerings.
2001
Barry Diller’s USA Networks acquires a 75% stake in Expedia for approximately $1.5 billion, marking one of the first large-scale internet travel acquisitions.
2005
IAC spins off Expedia as an independent publicly traded company on NASDAQ under the symbol EXPE. The company begins trading on August 9.
2011
Expedia spins off TripAdvisor as a separate public company in December, allowing both entities to pursue independent growth strategies.
2013
Expedia acquires a majority stake in Trivago, the German hotel metasearch company, expanding its price comparison capabilities across 52 countries.
2015
Major acquisition year: Expedia purchases Travelocity for $280 million, Orbitz Worldwide for $1.6 billion, and HomeAway for $3.9 billion, spending over $6 billion total.
2018
The company rebrands from Expedia, Inc. to Expedia Group, Inc. to reflect its evolution into a multi-brand travel platform.
2019
Expedia Group moves its headquarters from Bellevue to Seattle, Washington. HomeAway rebrands to Vrbo.
2024
Expedia reports record gross bookings of $110.9 billion and $13.69 billion in revenue. The company launches the One Key unified loyalty program across its brands.

Expedia Group Co-founders

Rich Barton
Founded Expedia within Microsoft in 1994 and served as President and CEO until 2003. He later co-founded Zillow and Glassdoor. Barton pitched the online travel concept directly to Bill Gates and transformed how consumers book travel.
Lloyd Frink
Worked alongside Rich Barton at Microsoft and served as an early Expedia executive focusing on architecture and scaling. He later co-founded Zillow with Barton in 2006, applying lessons learned from building Expedia.

Expedia Group Revenue

Expedia Group generated $13.69 billion in revenue during 2024, representing a 6.64% increase from the previous year. Lodging accounts for approximately 80% of total revenue, with the segment bringing in nearly $11 billion annually.

The company experienced significant disruption during 2020 when revenue dropped 56.92% to $5.2 billion due to the pandemic’s impact on travel. Recovery came swiftly, with revenue growing 65.38% in 2021 and returning to pre-pandemic levels by 2023.

Expedia Group Annual Revenue (2015-2024)
$6.67B
2015
$8.77B
2016
$10.06B
2017
$11.22B
2018
$12.07B
2019
$5.20B
2020
$8.60B
2021
$11.67B
2022
$12.84B
2023
$13.69B
2024

Expedia Group Acquisitions

Expedia Group built its current portfolio through strategic acquisitions spanning two decades. The company’s acquisition strategy accelerated between 2013 and 2015, when it spent over $6 billion to consolidate its position in the online travel market.

In 2000, Expedia made its first major purchases by acquiring hotel consolidator Travelscape.com and alternative lodging specialist VacationSpot.com for approximately $153 million. These acquisitions shifted the company’s focus from primarily selling airline tickets toward more profitable lodging transactions.

The 2013 investment in Trivago gave Expedia a foothold in metasearch, allowing travelers to compare hotel prices across booking sites. Trivago went public in 2016 while remaining majority-owned by Expedia Group.

In 2015, Expedia acquired Travelocity from Sabre Corporation for $280 million in cash, following a 2013 strategic marketing agreement where Expedia powered Travelocity’s technology platforms. The same year, Expedia purchased Orbitz Worldwide for $1.6 billion, adding the Orbitz, ebookers, HotelClub, and CheapTickets brands to its portfolio.

The HomeAway acquisition in 2015 for $3.9 billion represented Expedia’s largest purchase and marked its entry into vacation rentals to compete with Airbnb. HomeAway was later rebranded as Vrbo in 2019, and the platform now contributes over 40% of Expedia’s total sales.

In 2021, Expedia sold its corporate travel unit Egencia to American Express Global Business Travel to focus on its core OTA, B2B partnerships, and alternative accommodation businesses.

Expedia Group Marketcap

Expedia Group trades on NASDAQ under the ticker symbol EXPE. As of January 2026, the company holds a market capitalization of approximately $34.74 billion, ranking it among the world’s 700 most valuable companies.

The stock experienced significant volatility during the pandemic, dropping from $19.1 billion in late 2019 to $7.91 billion in April 2020. Recovery followed the travel industry’s rebound, with market cap climbing to $25.12 billion by April 2021.

Expedia Group Market Cap by Year (2015-2025)
$14.9B
2015
$16.6B
2016
$21.0B
2017
$16.1B
2018
$19.1B
2019
$14.0B
2020
$23.6B
2021
$14.7B
2022
$12.5B
2023
$19.5B
2024
$34.7B
2025

Expedia Group Competitors

Expedia Group operates in a competitive online travel agency market dominated by a few major players. Booking Holdings and Expedia Group together account for approximately 42% of global OTA gross bookings according to Skift Research.

The company faces increasing competition from Google Travel, which directs users to book directly with hotels and airlines. Regional players like Trip.com and MakeMyTrip challenge Expedia’s expansion in Asian markets.

Company Headquarters Primary Focus Market Share
Booking Holdings Norwalk, Connecticut Online Travel Agency 28%
Airbnb San Francisco, California Alternative Accommodations 10%
Trip.com Group Shanghai, China Asia-Pacific OTA Regional Leader
TripAdvisor Needham, Massachusetts Reviews & Metasearch 1.71%
MakeMyTrip Gurugram, India India OTA Regional Leader
Kayak Stamford, Connecticut Metasearch Booking Holdings Owned
Priceline Norwalk, Connecticut Discount Travel Booking Holdings Owned
Agoda Singapore Asia-Pacific Hotels Booking Holdings Owned
Skyscanner Edinburgh, Scotland Flight Metasearch Trip.com Owned
Hopper Montreal, Canada Mobile Travel App Growing

FAQs

Who founded Expedia Group?

Rich Barton and Lloyd Frink founded Expedia as a division of Microsoft in 1996. Barton pitched the online travel concept to Bill Gates and served as the company’s first President and CEO.

What brands does Expedia Group own?

Expedia Group owns Expedia.com, Hotels.com, Vrbo, Travelocity, Hotwire, Orbitz, ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and majority stake in Trivago.

When did Expedia become a public company?

Expedia first went public on November 10, 1999, when Microsoft spun it off. After IAC acquired and later divested the company, Expedia became independently public again on August 9, 2005.

How much revenue does Expedia Group generate?

Expedia Group generated $13.69 billion in annual revenue during 2024. The company reported $110.9 billion in gross bookings the same year, with lodging accounting for 80% of revenue.

Is Expedia Group the same as Booking.com?

No, Expedia Group and Booking.com are separate companies and direct competitors. Booking.com is owned by Booking Holdings, while Expedia Group owns brands like Expedia.com, Hotels.com, and Vrbo.

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