Key Stats
Herbalife Nutrition is a global multi-level marketing company that provides weight management products, nutritional supplements, and personal care items. Founded in 1980, the company has grown into one of the leading nutrition brands worldwide.
The Los Angeles-based organization distributes its products through independent distributors who offer coaching and support to customers. This business model has allowed Herbalife to expand rapidly across international markets while maintaining direct relationships with consumers.
Today, Herbalife Nutrition serves millions of customers through its extensive network of distributors. The company continues to develop science-backed products that support healthy lifestyles and wellness goals for people around the world.
Herbalife Nutrition History
Herbalife Nutrition Co-founder
Herbalife Nutrition Revenue
Herbalife Nutrition generated revenue of $4.99 billion in 2024. The company’s financial performance reflects its position as a major player in the global nutrition and wellness industry.
The revenue trend shows the company’s growth trajectory over the past decade. While facing challenges in recent years, Herbalife maintains substantial sales volumes across its global operations.
Revenue comes primarily from weight management products, including meal replacement shakes and protein supplements. The company also generates income from targeted nutrition products, energy and fitness items, and outer nutrition offerings like skin and personal care products.
Herbalife Nutrition Market Cap
The company’s market capitalization stands at approximately $900 million as of 2025. This valuation reflects the current investor sentiment toward the nutrition and direct-selling sectors.
Market capitalization has fluctuated significantly over the years. The company reached its peak valuation of over $7 billion in early 2013 before facing various market challenges.
Current valuation metrics suggest the stock trades at relatively modest multiples compared to historical levels. Investors continue to assess the company’s ability to navigate changing market conditions and regulatory environments.
Herbalife Nutrition Acquisitions
Herbalife has pursued strategic acquisitions to enhance its product portfolio and technological capabilities. The company’s acquisition strategy focuses on expanding into new product categories and improving its digital presence.
In 2025, Herbalife announced three significant acquisitions totaling approximately $25-30 million. The company acquired Pro2col Health, a digital health application company that uses biometrics to provide personalized nutrition recommendations. This technology platform represents a major step toward modernizing Herbalife’s business model.
The company also acquired assets from Pruvit Ventures, a leading direct-selling company specializing in ketone supplements. This acquisition expands Herbalife’s product offerings into the growing ketone nutrition market. Pruvit will continue operating independently for up to two years during the transition period.
Additionally, Herbalife obtained a 51% controlling interest in Link BioSciences, a manufacturing company with proprietary technology for processing biometrics and formulating personalized nutritional supplements. This acquisition provides manufacturing capabilities to support the Pro2col platform.
Earlier in its history, the company itself became an acquisition target. In 2002, private equity firms J.H. Whitney & Company and Golden Gate Capital acquired Herbalife for $685 million. This buyout took the company private temporarily before returning to public markets in 2004 through an initial public offering on the New York Stock Exchange.
The company has also made smaller acquisitions over the years to strengthen its supply chain and expand into new geographic markets. These strategic moves have helped Herbalife maintain its competitive position in the global nutrition industry alongside companies like pharmaceutical and nutrition manufacturers.
Recent acquisitions demonstrate Herbalife’s commitment to digital transformation and personalized nutrition. The Pro2col platform is expected to launch in beta during the third quarter of 2025 for select U.S. distributors, with a full rollout planned for the fourth quarter and international expansion beginning in 2026.
Herbalife Nutrition Competitors
Herbalife faces competition from multiple companies in the direct-selling nutrition and wellness market. Major competitors operate similar business models focused on health products and distributor networks.
| Company | Primary Products | Market Cap (Approx.) |
|---|---|---|
| Amway Corporation | Nutrilite supplements, health products, beauty items | Private Company |
| USANA Health Sciences | Nutritional supplements, personal care | $2.05 billion |
| Nu Skin Enterprises | Anti-aging products, nutritional supplements | $1.72 billion |
| Isagenix International | Weight loss products, energy supplements | Private Company |
| Shaklee Corporation | Natural nutrition, household products | Private Company |
| Beachbody (BODI) | Fitness programs, nutritional supplements | Public Company |
| Juice Plus+ | Fruit and vegetable supplements | Private Company |
| Nature’s Sunshine | Herbal supplements, essential oils | Public Company |
| Medifast | Weight loss programs, meal replacements | Public Company |
| Slim-Fast | Weight management shakes, snacks | Owned by Glanbia |
Competition in the nutrition industry has intensified with the rise of retail alternatives and e-commerce platforms. Many consumers now purchase supplements and meal replacements through traditional retail channels or online marketplaces.
The direct-selling model faces unique challenges as consumer preferences shift toward convenient retail options. Companies must balance maintaining distributor relationships while adapting to changing market dynamics and healthcare product distribution trends.
FAQs
Who founded Herbalife Nutrition?
Mark R. Hughes founded Herbalife Nutrition in 1980 in Los Angeles, California. He started the company at age 24, initially selling weight management products from the trunk of his car.
What products does Herbalife Nutrition sell?
Herbalife sells weight management products, meal replacement shakes, dietary supplements, protein powders, energy drinks, sports nutrition items, and personal care products including skin care and hair care lines.
Where is Herbalife Nutrition headquartered?
Herbalife Nutrition is headquartered in Downtown Los Angeles, California, United States. The company maintains this location while operating globally across more than 90 countries worldwide.
How does Herbalife’s business model work?
Herbalife operates through multi-level marketing with independent distributors who sell products directly to consumers. Distributors earn income from product sales and recruiting additional distributors into their networks.
Is Herbalife Nutrition a publicly traded company?
Yes, Herbalife Nutrition is publicly traded on the New York Stock Exchange under the ticker symbol HLF. The company completed its initial public offering in December 2004.