Key Stats
- Founded: December 1, 1914 in Bologna, Italy
- Headquarters: Viale Ciro Menotti 322, Modena, Italy
- Parent Company: Stellantis (since 2021)
- Employees: 1,001–5,000
- Global Sales (2024): 11,300 vehicles
Maserati S.p.A. is an Italian luxury car manufacturer established on December 1, 1914, in Bologna, Italy. The company is known for producing high-performance sports cars, grand tourers, and luxury sedans.
The Maserati brothers founded the company with a passion for racing and automotive engineering. Today, the brand operates under Stellantis and maintains its headquarters in Modena, where it has been located since 1940.
The company’s trident logo was designed by Mario Maserati and draws inspiration from Neptune’s trident at the Fountain of Neptune in Bologna’s Piazza Maggiore. This emblem has become one of the most recognizable symbols in the automotive industry.
Maserati History
1914
Officine Alfieri Maserati founded in Bologna by Alfieri Maserati with brothers Ettore and Ernesto.
1926
First Maserati car produced after Diatto suspended race car production. Alfieri won the 1926 Targa Florio.
1937
Maserati brothers sold the company to the Orsi family. Brothers remained in engineering roles.
1939-1940
Maserati 8CTF won the Indianapolis 500 back-to-back. Only Italian manufacturer to achieve this.
1940
Headquarters relocated from Bologna to Modena, where the Orsi family’s businesses were based.
1957
Juan Manuel Fangio won the F1 World Championship driving the Maserati 250F.
1968
French automaker Citroën acquired Maserati. New models like the Bora and Merak were launched.
1975
Alejandro de Tomaso took over the company following Citroën’s bankruptcy.
1993
Fiat acquired Maserati, beginning substantial investments in the brand.
1997-1999
Ferrari took full control, making Maserati its luxury division. New factory built in Modena.
2016
Maserati Levante SUV launched, becoming the brand’s first SUV and best-selling model.
2021
FCA merged with PSA Group to form Stellantis. Maserati became part of the new conglomerate.
Maserati Competitors
Maserati operates in the luxury automotive segment and faces competition from several established brands. The company competes with manufacturers offering high-performance sports cars, grand tourers, and premium sedans.
| Competitor | Country | Parent Company | Segment |
|---|---|---|---|
| Ferrari | Italy | Ferrari N.V. | Sports Cars |
| Porsche | Germany | Volkswagen AG | Sports Cars, SUVs |
| Lamborghini | Italy | Volkswagen AG (Audi) | Sports Cars, SUVs |
| Aston Martin | United Kingdom | Aston Martin Lagonda | Grand Tourers |
| BMW | Germany | BMW AG | Luxury Sedans, SUVs |
| Mercedes-Benz | Germany | Mercedes-Benz Group | Luxury Sedans, SUVs |
| Audi | Germany | Volkswagen AG | Luxury Sedans, SUVs |
| Jaguar | United Kingdom | Tata Motors | Luxury Sedans, SUVs |
| Bentley | United Kingdom | Volkswagen AG | Ultra-Luxury |
| Lexus | Japan | Toyota Motor Corporation | Luxury Sedans, SUVs |
Maserati Co-founders
Alfieri Maserati
(1887–1932) Primary founder who established the company in Bologna. Won the 1926 Targa Florio driving a Maserati.
Ettore Maserati
(1894–1990) Co-founded the company with Alfieri and contributed to early engineering work on Grand Prix cars.
Ernesto Maserati
(1898–1975) Youngest of the founding brothers. Helped build 2-litre Grand Prix cars for Diatto before Maserati.
Bindo Maserati
(1883–1980) Eldest brother involved in the business operations. Remained with the company under Orsi ownership.
Mario Maserati
(Artist) Designed the trident logo based on the Fountain of Neptune in Bologna’s Piazza Maggiore.
Maserati Acquisitions
Maserati has not made acquisitions of other automotive companies in its history. Instead, the brand has changed ownership multiple times and has been acquired by various parent companies.
In 1937, the Maserati brothers sold the company to the Orsi family, who moved headquarters to Modena in 1940. The brothers stayed on as engineers under a 10-year contract before leaving to form O.S.C.A. (Officine Specializzate Costruzione Automobili).
Citroën acquired Maserati in 1968 and introduced new technologies, including hydraulic systems shared with Citroën vehicles. Models like the Maserati Bora, Merak, and Khamsin emerged during this period. The 1973 oil crisis hit luxury car makers hard, and Citroën went bankrupt in 1974.
Alejandro de Tomaso purchased Maserati in 1975, introducing the Biturbo series in the 1980s. Fiat acquired the company in 1993 and made substantial investments to revive the brand. In 1997, Fiat sold 50% of Maserati to Ferrari, which later took full control in 1999.
Ferrari built a new factory and positioned Maserati as its luxury division. The partnership ended when Maserati was merged with Alfa Romeo under Fiat Auto in 2005. In 2021, Fiat Chrysler Automobiles merged with PSA Group to form Stellantis, making Maserati part of this global automotive conglomerate.
Maserati Revenue
Maserati’s revenue peaked in 2017 at approximately 4 billion euros and has since declined. The brand reported revenue of about 2.3 billion euros in 2023.
Maserati Marketcap
Maserati is a wholly owned subsidiary of Stellantis N.V. and does not have a separate public market capitalization. Stellantis trades on the New York Stock Exchange, Borsa Italiana, and Euronext Paris under the ticker symbol STLA.
As of February 2026, Stellantis has a market capitalization of approximately $21.7 billion USD. Maserati accounts for roughly 1% of Stellantis’ annual revenue. In 2023, estimates placed Maserati’s enterprise value at around 6 billion euros, though no IPO has materialized.
FAQs
Who founded Maserati?
Alfieri Maserati founded the company on December 1, 1914, in Bologna, Italy, with brothers Ettore and Ernesto. The Maserati brothers had previously built Grand Prix cars for Diatto.
Who owns Maserati today?
Stellantis N.V. owns Maserati. Stellantis formed in January 2021 through the merger of Fiat Chrysler Automobiles and PSA Group. The company operates 14 automotive brands.
Where is Maserati headquartered?
Maserati is headquartered in Modena, Italy, at Viale Ciro Menotti 322. The company moved from Bologna to Modena in 1940 under the Orsi family ownership.
What does the Maserati trident logo represent?
The trident logo was designed by Mario Maserati and is based on Neptune’s trident from the Fountain of Neptune in Bologna’s Piazza Maggiore. It represents strength and vigor.
How many cars does Maserati sell annually?
Maserati sold 11,300 vehicles globally in 2024, down 57% from 2023. The United States remains the brand’s largest market, followed by Europe, China, and Japan.