Midjourney reached 21 million registered users by March 2025, generating $500 million in annual revenue without spending a single dollar on marketing. The San Francisco-based AI image generation platform commands 26.8% of the global market, processing between 20 to 40 image generation requests per second during peak hours. Founded in July 2022 by David Holz, the company operates with just 107 employees while generating over $4.6 million in revenue per employee.
Midjourney Key Statistics
- Midjourney has 21 million registered users as of March 2025, with daily active users ranging between 1.2 million and 2.5 million.
- The platform generated $500 million in revenue during 2025, representing a 66.7% year-over-year increase from the previous year.
- Midjourney holds 26.8% of the AI image generation market share, leading competitors including DALL-E (24.4%) and NightCafe (23.2%).
- Users aged 25-34 represent 36.99% of the total user base, while 61% of all users are under 34 years old.
- The United States accounts for 21.86% of global traffic, with desktop devices generating 76.08% of total platform visits.
Midjourney User Growth and Adoption
The platform accumulated 21 million users within 33 months of launch, achieving its first million registrations in just six months. This positioned Midjourney as the fifth-fastest platform globally to reach one million users.
Between November 2023 and August 2024, user registrations increased by 26.65%, adding 4.37 million new accounts. The platform maintains approximately 1.1 million actively engaged users at any given moment, representing 7.5% of the registered base.
| Period | Registered Users | Growth Rate |
|---|---|---|
| November 2023 | 16.4 million | Baseline |
| December 2023 | 17.5 million | +6.7% |
| March 2024 | 19.26 million | +10.1% |
| August 2024 | 20.77 million | +7.8% |
| March 2025 | 21+ million | +1.1% |
Midjourney Revenue and Financial Performance
Midjourney recorded $200 million in revenue during 2023, achieving this milestone through organic growth without traditional marketing expenditure. The company’s revenue trajectory shows consistent expansion, reaching $300 million in 2024 and $500 million in 2025.
With approximately 107 employees, the platform generates $4.6 million in revenue per employee, positioning it among the most efficient software companies globally. The company achieved a $10.5 billion valuation in 2022, with projections indicating a compound annual growth rate of 34.1% through 2032.
| Year | Annual Revenue | Year-Over-Year Growth |
|---|---|---|
| 2022 | $50 million | Launch Year |
| 2023 | $200 million | +300% |
| 2024 | $300 million | +50% |
| 2025 | $500 million | +66.7% |
Midjourney Market Share Analysis
Midjourney commands 26.8% of the global AI image generation market, maintaining a leadership position against well-funded competitors. DALL-E from OpenAI holds 24.4% of the market, while NightCafe captures 23.2%.
Adobe Firefly accounts for 15.6% of market share, with remaining platforms collectively representing 10%. The combined output from these platforms has generated over 15 billion AI-created images since their respective launches, with approximately 34 million images produced daily across all platforms.
Midjourney User Demographics
The 25-34 age bracket represents the largest user segment at 36.99%, followed by the 18-24 age group at 22.98%. Users aged 34 or younger constitute 61% of the total base, indicating strong adoption among younger demographics.
Gender distribution shows 59.92% male users compared to 40.08% female users. The platform attracts graphic designers, UI/UX specialists, marketers, developers, and content creators who leverage AI image generation for commercial applications. Research indicates 77% of users employ Midjourney for personal recreational purposes rather than professional work.
| Age Group | Percentage of Users |
|---|---|
| 18-24 years | 22.98% |
| 25-34 years | 36.99% |
| 35-44 years | 19.62% |
| 45-54 years | 11.20% |
| 55-64 years | 5.75% |
| 65+ years | 3.46% |
Midjourney Global Traffic Distribution
The United States drives 21.86% of global traffic, representing approximately 3.61 million monthly visitors. China accounts for 6.14% of traffic, followed by Russia at 5.42%, India at 4.52%, and Germany at 4.08%.
Desktop usage dominates across all major markets, with 76.08% of total traffic originating from desktop devices compared to 23.91% from mobile. The average visitor spends 8 minutes and 27 seconds on the platform, viewing 19.43 pages per session. Direct traffic accounts for 67.78% of visits, while organic search contributes 21.48%, indicating strong brand recognition.
Midjourney Subscription Plans and Pricing
The platform operates exclusively through paid subscriptions following the discontinuation of free trials in March 2024. Annual billing provides a 20% discount across all tiers.
The Basic plan enables approximately 200 image generations monthly with 3.3 hours of GPU time. Standard and higher tiers include unlimited generations in Relax mode. Pro and Mega subscribers gain access to Stealth Mode, keeping generated images private from other users.
| Plan | Monthly Cost | Annual Cost | GPU Time |
|---|---|---|---|
| Basic | $10 | $96 | 3.3 hours/month |
| Standard | $30 | $288 | 15 hours/month |
| Pro | $60 | $576 | 30 hours/month |
| Mega | $120 | $1,152 | 60 hours/month |
Midjourney Community Growth
The Midjourney Discord server hosts over 21 million members as of 2024, marking a 27.8% increase from the previous year. The platform’s subreddit expanded from 936,516 members in November 2023 to over 1.7 million by late 2024, representing 54% year-over-year growth.
YouTube drives 40.05% of social media traffic to the platform, followed by Discord at 21.54%. Peak usage occurs between 6 PM and 10 PM across time zones, with the platform processing 20 to 40 image generation requests per second during high-traffic periods. Since August 2024, users gained access through a dedicated web interface, expanding accessibility beyond the Discord-only model.
FAQ
How many users does Midjourney have?
Midjourney has 21 million registered users as of March 2025, with daily active users ranging between 1.2 million and 2.5 million. Approximately 1.1 million users are actively engaged at any given moment, representing 7.5% of the total registered base.
What is Midjourney’s annual revenue?
Midjourney generated $500 million in revenue during 2025, marking a 66.7% year-over-year increase from $300 million in 2024. The company achieved this revenue without spending on traditional marketing, relying entirely on organic growth and word-of-mouth promotion.
What age group uses Midjourney the most?
Users aged 25-34 represent the largest segment at 36.99% of the total user base. The 18-24 age group accounts for 22.98%, meaning users aged 34 or younger constitute 61% of all Midjourney users.
How much does Midjourney cost?
Midjourney offers four subscription tiers: Basic ($10/month), Standard ($30/month), Pro ($60/month), and Mega ($120/month). Annual billing provides a 20% discount. The Basic plan includes 3.3 hours of GPU time for approximately 200 monthly generations.
What is Midjourney’s market share?
Midjourney holds 26.8% of the AI image generation market as of 2024, leading competitors including DALL-E (24.4%) and NightCafe (23.2%). Adobe Firefly accounts for 15.6% of market share, with remaining platforms collectively representing 10%.