Netflix’s market cap fell to about $343 billion by June 3, 2026, down roughly 33% from a year earlier, even as the company posted the highest profit margin in its history.
This post lists Netflix’s top competitors by market cap, ticker and business focus, then covers Netflix’s edge, its market share outlook and whether the stock fits a long-term portfolio.
Netflix reported $12.25 billion in first quarter 2026 revenue, up 16% from a year earlier. Operating margin reached 32.3%, a company record.
Netflix Competitors – TLDR;
- Netflix’s main competitors are Disney, Amazon, Comcast, Warner Bros. Discovery and Paramount Skydance.
- In streaming, Netflix fights Disney+, Amazon Prime Video, Apple TV+, YouTube and HBO Max for viewers.
- Netflix leads media-first rivals on market value at about $343 billion, ahead of Disney’s $180 billion.
- Netflix ended 2025 with more than 325 million paid subscribers and stopped reporting the figure each quarter.
- Apple, Alphabet and Amazon rank as the biggest indirect competitors of Netflix, each worth over $2.8 trillion.
Netflix Competitors
The table below ranks 15 publicly traded Netflix competitors by market cap as of late May 2026. It spans streaming, studios, broadcast, gaming, music and live events, since Netflix competes for both viewing time and advertising money.
| Ticker | Company Name | Market Cap | Subsector | Key Product Line Areas |
|---|---|---|---|---|
| AAPL | Apple | $4.55T | Technology and Streaming | Apple TV+, devices, services |
| GOOGL | Alphabet | $4.3T | Technology and Video | YouTube, YouTube TV, ads |
| AMZN | Amazon | $2.8T | E-commerce and Streaming | Prime Video, MGM, live sports |
| DIS | Disney | $180B | Media and Streaming | Disney+, Hulu, ESPN, parks |
| SONY | Sony Group | $127B | Electronics and Entertainment | PlayStation, Sony Pictures, music |
| SPOT | Spotify | $106B | Audio Streaming | Music, podcasts, audiobooks |
| CMCSA | Comcast | $89B | Media, Cable and Parks | NBCUniversal, Peacock, Universal parks |
| WBD | Warner Bros. Discovery | $68B | Studios and Streaming | HBO Max, Warner Bros., DC, CNN |
| NTDOY | Nintendo | $52B | Gaming | Consoles, games, character IP |
| LYV | Live Nation | $38B | Live Entertainment | Concerts, Ticketmaster, venues |
| FOXA | Fox | $24B | Broadcast and Streaming | Fox Sports, Fox News, Tubi |
| ROKU | Roku | $14B | Streaming Platform | The Roku Channel, devices, ads |
| WMG | Warner Music Group | $13.6B | Music | Recorded music, publishing |
| PSKY | Paramount Skydance | $13B | Studios and Streaming | Paramount+, CBS, film studios |
| LION | Lionsgate Studios | $3.6B | Film and TV Studios | Films, Starz content, library |
Apple, Alphabet and Amazon dwarf the field on size, though most of their value sits outside entertainment. Among media-first names, Disney’s mix of streaming and parks and Comcast’s NBCUniversal arm rank as the closest rivals to Netflix.
Market capitalization of Netflix and entertainment-led competitors, 2026 ($ billion).
Netflix Future Market Share
Netflix’s stock traded near $82 in early June 2026, about 39% below its 52-week high, and its market cap slid roughly 33% over the prior year.
The drop followed Netflix’s exit from the Warner Bros. Discovery bidding war, which Paramount Skydance won with a $111 billion offer.
Management still guided to full-year 2026 revenue of $50.7 billion to $51.7 billion and a 31.5% operating margin.
The ad tier is the main growth lever. Netflix expects ad revenue near $3 billion in 2026, double the 2025 figure, which puts it in the wider contest for digital ad budgets.
US TV viewing time hit a 9% share in December 2025, an all-time high. That points to deeper daily use well beyond raw subscriber counts.
Netflix market capitalization, 2025 to 2026 ($ billion).
Netflix Competitive Advantage
Netflix’s edge is scale. It ended 2025 with more than 325 million paid members across 190-plus countries, the largest base in streaming.
That reach funds a content budget few rivals can match and spreads costs across more subscribers, which lifted operating margin to 32.3% in the first quarter of 2026.
Original hits drive the loop. KPop Demon Hunters drew 325 million views, the most-watched film in Netflix history, and the Canelo vs. Crawford fight pulled in over 41 million viewers.
Amazon’s Prime Video reach and Sony’s film and music assets bring deep pockets, yet neither matches Netflix’s single focus on subscription video.
What makes Netflix different from its competitors is that loop. More members fund more content, and more content holds and adds members.
Global paid streaming subscribers, 2026 (millions).
Is Netflix a long-term buy?
The bull case rests on Netflix’s lead in subscribers, an ad business set to double and record margins near 32%.
The stock also trades about 40% off its high, which lowers the entry point versus mid-2025.
The risks are real. Netflix trades near 40 times forward earnings, so any slowdown in subscriber growth or ad ramp could pressure the price. Rising content and live-sports costs add to that risk as Apple’s services push and Disney chase the same viewers.
This is not a financial adviser’s pick or pass. The figures here are for your own research and not investment advice.
FAQs
Who are Netflix’s main competitors?
Netflix’s main competitors are Disney, Amazon, Comcast, Warner Bros. Discovery and Paramount Skydance. Apple, Alphabet and YouTube also compete directly for streaming viewers and advertising budgets.
Who is Netflix’s biggest competitor?
Disney is Netflix’s biggest direct rival in subscription streaming through Disney+ and Hulu. Amazon Prime Video and YouTube compete hard for the same viewing time and ad revenue.
How many subscribers does Netflix have?
Netflix ended 2025 with more than 325 million global paid subscribers. The company stopped reporting quarterly subscriber numbers in 2025 and now points investors to revenue and engagement.
How much revenue does Netflix make?
Netflix reported $12.25 billion in revenue for the first quarter of 2026, up 16% year over year. It guided to $50.7 billion to $51.7 billion for full-year 2026.
Is Netflix bigger than Disney?
By market cap, yes. Netflix was worth about $343 billion in June 2026 against Disney’s $180 billion. By revenue, Disney is larger across its parks, networks and studios.
Sources
https://www.cnbc.com/2026/04/16/netflix-nflx-earnings-q1-2026.html
https://stockanalysis.com/stocks/nflx/market-cap/
https://www.sec.gov/Archives/edgar/data/1065280/000106528026000137/ex991_q126.htm
https://sqmagazine.co.uk/streaming-statistics/
