Nike Revenue, Marketcap, Net Worth, Competitors 2025

Darius

13 years ago

NIKE, Inc. stands as the world’s leading designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories. From humble beginnings as a shoe distributor operating from a car trunk, the company revolutionized sports marketing and athletic performance innovation across every major sport globally.

Headquartered in Beaverton, Oregon, NIKE operates through multiple brand portfolios including the flagship NIKE Brand, Jordan Brand, and wholly-owned subsidiaries Converse and Hurley International. The corporation serves athletes and consumers across seven key categories: running, basketball, football, training, sportswear, and action sports.

With reportable segments spanning North America, Europe, Greater China, Japan, and Emerging Markets, NIKE Inc. maintains unparalleled global reach. The company’s iconic Swoosh logo and “Just Do It” slogan represent more than merchandise—they embody a cultural movement connecting athletic achievement with personal empowerment across generations.

Key Stats

1964

Year Founded

1971

Nike Brand Launch

50%

Market Share by 1980

1988

“Just Do It” Campaign

Global

Market Presence

NIKE Inc. History

1964

Philip Knight and Bill Bowerman founded Blue Ribbon Sports (BRS) in January, operating as a distributor for Japanese shoe manufacturer Onitsuka Tiger, selling running shoes from Knight’s automobile at track meets.

1965

The fledgling company achieved $20,000 in sales and hired its first full-time employee, marking transition from side venture to viable business operation with growth potential.

1966

BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California, eliminating the need to sell inventory from vehicle trunks and establishing physical retail presence.

1967

Rapid sales growth prompted East Coast expansion with operations established in Wellesley, Massachusetts, broadening geographic reach and distribution capabilities beyond the West Coast.

1971

BRS launched its own footwear line featuring the Swoosh logo designed by Carolyn Davidson. The iconic symbol first appeared on June 18 and was registered with the Patent Office in 1974.

1976

Nike hired John Brown and Partners as its first advertising agency. The Seattle-based firm created the groundbreaking “There is no finish line” brand advertisement featuring no actual Nike products.

1980

Nike captured 50% of the U.S. athletic shoe market share and went public in December, transitioning from private company to publicly traded corporation with expanded capital access.

1988

The legendary “Just Do It” slogan debuted on July 1, coined by Wieden+Kennedy co-founder Dan Wieden. Advertising Age later recognized it among the top five slogans of the 20th century.

1990

Nike relocated to its eight-building World Headquarters campus in Beaverton, Oregon, consolidating operations and establishing the iconic corporate campus that symbolizes the company’s athletic culture.

1994

Nike acquired Bauer Hockey, expanding beyond traditional athletic footwear and apparel into ice hockey equipment manufacturing, demonstrating diversification ambitions across sporting categories.

2002

Nike purchased surf apparel company Hurley International from founder Bob Hurley, entering the action sports market and connecting with youth lifestyle consumers beyond traditional athletics.

2003

Nike paid $309 million to acquire Converse, gaining control of the iconic Chuck Taylor All-Stars brand and expanding its footwear portfolio with a legendary American sneaker manufacturer.

2008

Nike acquired Umbro, the renowned English football kit manufacturer, strengthening its position in global soccer markets and gaining technical expertise in team sports apparel design.

2013

Nike completed strategic divestitures including Cole Haan, refocusing on core athletic business. The company retained Converse and Hurley as key subsidiaries aligned with athletic and lifestyle positioning.

NIKE Inc. Founders

Philip H. Knight

University of Oregon track athlete who co-founded Blue Ribbon Sports in 1964. Knight’s entrepreneurial vision transformed a car-trunk operation into the world’s largest athletic footwear and apparel corporation.

Bill Bowerman

Legendary University of Oregon track coach and innovator who co-founded the company with Knight. Bowerman’s relentless pursuit of performance enhancement through footwear design established Nike’s innovation DNA.

NIKE Inc. Acquisitions

NIKE Inc. pursued strategic acquisitions throughout its history to expand market reach beyond core athletic footwear and diversify revenue streams across complementary lifestyle and sporting categories. The company’s acquisition strategy evolved from aggressive diversification to focused portfolio optimization aligned with athletic brand identity.

The 1988 acquisition of Cole Haan marked Nike’s first major purchase, bringing an upscale footwear brand targeting premium consumers. This diversification move aimed to leverage Nike’s operational expertise in adjacent luxury footwear markets, though the acquisition ultimately proved tangential to core athletic positioning.

Nike’s 1994 purchase of Bauer Hockey represented expansion into ice hockey equipment manufacturing, demonstrating ambitions to dominate across multiple sporting categories. However, this acquisition diverged from Nike’s footwear and apparel expertise, prompting eventual divestiture in 2008 as the company refocused on core competencies.

The 2002 acquisition of Hurley International from founder Bob Hurley brought surf apparel and action sports authenticity to Nike’s portfolio. This strategic purchase connected Nike with youth lifestyle consumers and action sports culture, complementing traditional athletic offerings with relevant lifestyle positioning that endures today.

Nike’s most significant acquisition occurred in 2003 with the $309 million purchase of Converse, manufacturer of the legendary Chuck Taylor All-Stars. This transformative deal added an iconic American sneaker brand with deep cultural heritage, expanding Nike’s addressable market into casual footwear while preserving Converse’s independent brand identity and authentic positioning.

In 2004, Nike acquired Starter, the athletic apparel brand popular in mass-market retail channels. The company also purchased Umbro in 2008 for approximately $580 million, gaining the English football kit manufacturer known for outfitting national teams. These acquisitions aimed to strengthen Nike’s position in team sports and soccer markets globally.

Recognizing the need to refocus on core athletic business, Nike divested several non-core subsidiaries during the 2000s and early 2010s. The company sold Starter in 2007, Bauer Hockey in 2008, Umbro in 2012, and Cole Haan in 2013, streamlining operations around the flagship Nike Brand while retaining Converse and Hurley as strategic lifestyle complements.

NIKE Inc. Revenue

NIKE Inc. generates substantial annual revenue exceeding $50 billion, consistently demonstrating growth across global markets and product categories. The company’s diversified revenue streams span footwear, apparel, equipment, and digital services distributed through wholesale partners, owned retail stores, and direct-to-consumer e-commerce platforms.

NIKE Inc. Competitors

NIKE Inc. competes against established athletic brands, emerging direct-to-consumer challengers, and fashion-forward sportswear companies across global markets. The company maintains market leadership through innovation, athlete endorsements, and brand strength while facing intensifying competition from specialized performance brands and lifestyle-focused rivals.

Competitor	Primary Focus	Market Position
Adidas	Athletic Footwear & Apparel	Primary Global Rival
Under Armour	Performance Apparel	North American Competitor
Puma	Athletic & Lifestyle	Global Competitor
New Balance	Athletic Footwear	Running Specialist
Lululemon	Athleisure & Yoga	Women’s Activewear
ASICS	Running Footwear	Performance Specialist
Reebok	Fitness & Training	Legacy Competitor
Skechers	Casual & Athletic	Mass Market
On Running	Premium Running	Emerging Challenger
Hoka	Performance Running	Specialty Footwear

NIKE Inc. Market Capitalization

As one of the world’s most valuable apparel corporations, NIKE Inc. maintains a market capitalization consistently exceeding $150 billion. The publicly traded company’s valuation reflects strong brand equity, global distribution networks, innovation capabilities, and dominant market positions across athletic footwear and apparel categories worldwide.

FAQs

When was Nike founded?

Nike was founded in January 1964 by Philip Knight and Bill Bowerman as Blue Ribbon Sports. The company launched the Nike brand in 1971 with the iconic Swoosh logo.

What does the Nike Swoosh logo represent?

The Swoosh logo, designed by Carolyn Davidson in 1971, represents motion and speed. It was first used on June 18, 1971, and registered with the Patent Office in 1974.

Who created the Just Do It slogan?

Dan Wieden of advertising agency Wieden+Kennedy created the “Just Do It” slogan for a 1988 Nike campaign. Advertising Age recognized it among the top five slogans of the 20th century.

What companies does Nike own?

Nike owns Converse Inc., manufacturer of Chuck Taylor All-Stars, and Hurley International, which focuses on action sports and youth lifestyle products. The company divested other subsidiaries to refocus on core athletics.

Where is Nike headquarters located?

Nike headquarters is located in Beaverton, Oregon, at its eight-building World Headquarters campus. The company moved to this location in 1990 from its previous facilities.