Key Stats
Peugeot SA represents one of the oldest automotive manufacturers globally, with roots tracing back to 1810 when the Peugeot family established their metalworking business in eastern France.
The company evolved from producing coffee grinders and bicycle frames to becoming a pioneering force in automobile manufacturing. Armand Peugeot founded the Societe Anonyme des Automobiles Peugeot in 1896, establishing the company as a dedicated automobile manufacturer.
Throughout its history, Peugeot expanded through strategic acquisitions, including Citroen in 1976 and Opel-Vauxhall in 2017. The company merged with Fiat Chrysler Automobiles in 2021 to form Stellantis, creating the world’s fourth-largest automaker. Peugeot vehicles have earned six European Car of the Year awards and maintain a strong presence in motorsports.
Peugeot SA History
Peugeot SA Co-founders
Peugeot SA Revenue
Peugeot generated approximately 55 billion USD in revenue during 2023. Following the merger with Fiat Chrysler Automobiles, Stellantis reported total revenue of 189.5 billion EUR for fiscal year 2023.
Peugeot SA Market Cap
As of 2024, Stellantis market capitalization stands at approximately 25.4 billion EUR. The company experienced significant market fluctuations due to challenging automotive industry conditions and regional sales declines.
Peugeot SA Acquisitions
Peugeot’s acquisition strategy transformed the company from a French automaker into a global automotive powerhouse. The most significant acquisition occurred in 1976 when Peugeot acquired a controlling stake in the struggling Citroen company, forming PSA Peugeot Citroen. This merger created synergies through shared engineering resources and platform development while maintaining distinct brand identities.
In 1978, PSA acquired Chrysler Europe for a nominal fee of 0.76 pounds plus assumption of outstanding debts. This acquisition brought the Talbot, Simca, and Rootes brands under PSA control, along with manufacturing facilities across Europe. While the Chrysler Europe acquisition initially caused financial difficulties, it eventually expanded PSA’s manufacturing footprint significantly.
The 2017 acquisition of Opel and Vauxhall from General Motors represented a watershed moment for PSA Group. Valued at 2.2 billion euros, this transaction made PSA Europe’s second-largest automaker with a 17 percent market share. The acquisition included manufacturing plants and finance operations across multiple countries. General Motors had struggled with European operations for decades, recording 16 consecutive years of losses before the sale.
PSA’s most transformative acquisition culminated in 2021 when the company merged with Fiat Chrysler Automobiles to form Stellantis. This 38-billion-pound merger created the world’s fourth-largest automaker, combining 14 brands under one corporate structure. The merger enabled cost savings through platform sharing, joint purchasing, and economies of scale while pursuing electrification and autonomous vehicle development.
Throughout its history, Peugeot also explored other acquisition opportunities. The company held discussions with Mitsubishi Motors in 2008 but negotiations failed. In 2017, PSA bid for PROTON Holdings but lost to Geely. These strategic moves demonstrate Peugeot’s consistent pursuit of growth through acquisitions and partnerships.
Peugeot SA Competitors
Peugeot competes in the highly competitive global automotive market against established manufacturers. Primary competitors include Volkswagen Group, Toyota, Renault, and Ford, each vying for market share across multiple segments.
| Competitor | Country | Market Position |
|---|---|---|
| Volkswagen Group | Germany | Europe’s largest automaker with 24% market share |
| Toyota | Japan | Global leader in hybrid technology and reliability |
| Renault | France | Major European competitor with strong compact car presence |
| Ford | United States | Leader in SUV and truck segments globally |
| General Motors | United States | Strong North American presence across multiple brands |
| Hyundai Motor Group | South Korea | Rapid growth in electric and hybrid vehicle segments |
| Honda | Japan | Known for reliability and fuel efficiency |
| Nissan | Japan | Diverse vehicle range with innovative technology |
| BMW Group | Germany | Premium segment competitor with luxury focus |
| Mercedes-Benz | Germany | Luxury market leader with advanced engineering |
FAQs
When was Peugeot founded and by whom?
Peugeot was founded by Armand Peugeot in 1896 when he established Societe Anonyme des Automobiles Peugeot. The Peugeot family manufacturing business, however, dates back to 1810 when they began producing metalworking products.
What happened to Peugeot in 2021?
In January 2021, Peugeot SA merged with Fiat Chrysler Automobiles to form Stellantis N.V. This merger created the world’s fourth-largest automaker, combining 14 automotive brands under one corporate structure valued at 38 billion pounds.
Which companies has Peugeot acquired?
Peugeot acquired Citroen in 1976, Chrysler Europe in 1978, and Opel-Vauxhall from General Motors in 2017. These acquisitions transformed Peugeot from a French manufacturer into Europe’s second-largest automotive group before merging with FCA.
What brands does Stellantis own after the Peugeot merger?
Stellantis operates 14 automotive brands including Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, Fiat, Alfa Romeo, Lancia, Maserati, Jeep, Dodge, Chrysler, Ram Trucks, and Abarth. The merger combined PSA and FCA portfolios.
Who are Peugeot’s main competitors?
Peugeot’s primary competitors include Volkswagen Group, Toyota, Renault, Ford, and General Motors. In the European market, Volkswagen leads with 24% market share while Stellantis holds approximately 17% market share.