- Founded: 1913 in Milan, Italy
- 2024 Revenue: €5.4 billion (17% year-over-year growth)
- Employees: 15,216 (as of December 2024)
- Market Cap: $14.7 billion (January 2026)
- Directly Operated Stores: 609 worldwide
Prada SpA is an Italian luxury fashion house headquartered in Milan. The company designs, manufactures, and distributes leather goods, footwear, ready-to-wear apparel, accessories, and fragrances.
Prada Group owns four brands: Prada, Miu Miu, Church’s, and Car Shoe. In December 2025, the company completed its acquisition of Versace from Capri Holdings for $1.375 billion. The Prada brand accounts for over 70% of group revenue. The company operates 26 owned factories and sells products in more than 70 countries through its retail network and e-commerce channels.
Prada SpA History
Prada SpA Co-founders
Prada SpA Competitors
Prada competes with major global luxury conglomerates and independent fashion houses. The luxury goods market is dominated by LVMH and Kering, which control multiple prestigious brands.
| Company | Headquarters | Key Brands |
|---|---|---|
| LVMH | Paris, France | Louis Vuitton, Dior, Fendi, Givenchy |
| Kering | Paris, France | Gucci, Saint Laurent, Balenciaga |
| Hermès | Paris, France | Hermès (leather goods, silk, apparel) |
| Chanel | Paris, France | Chanel (fashion, cosmetics, fragrance) |
| Burberry | London, UK | Burberry (outerwear, accessories) |
| Richemont | Bellevue, Switzerland | Cartier, Van Cleef, Montblanc |
| Giorgio Armani | Milan, Italy | Armani, Emporio Armani |
| Moncler | Milan, Italy | Moncler, Stone Island |
| Brunello Cucinelli | Solomeo, Italy | Brunello Cucinelli (cashmere) |
| Salvatore Ferragamo | Florence, Italy | Ferragamo (shoes, leather goods) |
Prada SpA Revenue
Prada Group generated €5.4 billion in net revenues for fiscal year 2024. This represents a 17% increase compared to the previous year. The Prada brand contributed over 70% of total revenue.
Miu Miu delivered strong performance with retail sales growth of 93% year-over-year in 2024. Asia Pacific remains the largest market, accounting for 33% of retail sales, followed by Europe at 32%.
Prada SpA Acquisitions
Prada has pursued acquisitions to expand its luxury portfolio throughout its history. The company’s acquisition strategy has evolved from aggressive expansion in the late 1990s to a more selective approach in recent years.
In 1999, Prada purchased 51% of Helmut Lang’s New York-based company for $40 million. Months later, the company paid $105 million for full control of Jil Sander A.G., a German fashion house. That same year, Prada acquired 83% of Church and Company, an English shoemaker, for $170 million. The company also joined LVMH in purchasing a 51% stake in Rome-based Fendi for $520 million combined.
These acquisitions elevated Prada’s position in the European luxury market. Revenue tripled from 1996 levels. However, the expansion left the company with considerable debt. By 2006, Prada sold the Helmut Lang and Jil Sander labels. The Fendi stake was sold to LVMH in 2001 for $295 million to reduce debt. A 45% stake in Church and Company was later sold to Equinox.
In April 2025, Prada announced its agreement to acquire 100% of Versace from Capri Holdings for an enterprise value of €1.25 billion ($1.375 billion). The deal closed in December 2025. Versace, founded in 1978 by Gianni Versace, brings strong brand recognition and a presence in 227 retail stores globally. This marks Prada’s return to major dealmaking after years of focusing on organic growth.
The Versace acquisition positions Prada as Italy’s first homegrown luxury conglomerate. Capri Holdings had purchased Versace in 2018 for $2.1 billion, meaning Prada acquired the brand at a 34% discount to the original price.
Prada SpA Marketcap
Prada SpA maintains a market capitalization of approximately $14.7 billion as of January 2026. The company trades on the Hong Kong Stock Exchange under ticker 1913.
FAQs
Who founded Prada and when?
Mario Prada and his brother Martino founded Prada in 1913 in Milan, Italy. The original store sold leather goods and imported English steamer trunks and handbags.
What brands does Prada Group own?
Prada Group owns Prada, Miu Miu, Church’s, and Car Shoe. In December 2025, the company completed its acquisition of Versace, adding the brand to its portfolio.
When did Prada go public?
Prada listed on the Hong Kong Stock Exchange on June 24, 2011. The initial public offering raised $2.14 billion for the company.
Who runs Prada today?
Patrizio Bertelli serves as Chairman. Andrea Guerra is Group CEO, appointed in 2022. Miuccia Prada remains involved as co-creative director alongside Raf Simons.
Where is Prada headquartered?
Prada SpA is headquartered in Milan, Italy. The company operates 609 directly owned stores worldwide and maintains 26 owned factories.