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SAP AG profile and history video

SAP AG is engaged in marketing and distribution of products, solutions, and services. It operates through the On-Premise and Cloud segments. The On-Premise segment comprises of on-premise products and on-premise services divisions. The on-premise products division is involved in marketing and licensing of on-premise and mobile software products, as well as providing support services for the software products. The on-premise services division provides implementation and educational services on the use of software products. The Cloud segment comprises of cloud applications and Ariba divisions. The cloud applications division includes marketing and selling of subscriptions to cloud software offerings developed by SAP and SuccessFactors. The Ariba division markets and sells cloud software offerings developed by Ariba. The company was founded by Dietmar Hopp and Hasso Plattner in 1972 and is headquartered in Walldorf, Germany.

*Information from Forbes.com

**Video published on YouTube by “SAP TV