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YP profile and corporate video

 YP was formed in April, 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T. AT&T sold 53% of AT&T Advertising Solutions to Cerberus Capital Management and retained 47% of the new entity. It offers a wide variety of print and digital advertising products as well as telephone directories in print, online and mobil applications; Internet search sites; direct mail and advertising on mobile devices. The company’s flagship consumer brands include the YP.com site, YP app and the YP Real Yellow Pages directory, the largest Yellow Pages directory in the world by revenue.”

*Information from Forbes.com

**Video published on YouTube by “YP