Mattel carries a market cap of approximately $6.8 billion as of early 2026, trading on Nasdaq under ticker MAT. The toymaker's valuation surged in 2023 on the back of the blockbuster Barbie film before pulling back as post-film licensing momentum faded and the broader toy retail market faced consumer spending headwinds through 2024 and 2025.
Market Cap Of Mattel
Nasdaq market cap (USD billions) from the 1960 public listing through 2026. The late-1990s peak reflects the Tyco acquisition and Barbie's peak sales era. The 2023 spike reflects the Greta Gerwig Barbie film release.
Year-On-Year Mattel Market Cap
| Year | Market Cap (USD) | YoY Change |
|---|---|---|
| 2016 | $9.6B | — |
| 2017 | $6.0B | −37.5% |
| 2018 | $4.0B | −33.3% |
| 2019 | $5.8B | +45.0% |
| 2020 | $5.4B | −6.9% |
| 2021 | $7.4B | +37.0% |
| 2022 | $7.0B | −5.4% |
| 2023 | $10.4B | +48.6% |
| 2024 | $7.6B | −26.9% |
| 2025 | $6.8B | −10.5% |
Note: The 2017–2018 declines reflect the Toys"R"Us bankruptcy wiping out a major retail distribution channel. The 2023 spike follows the Barbie film's $1.4 billion global box office performance, which lifted brand licensing income and investor sentiment sharply.