Mattel reported net revenues of approximately $5.36 billion for fiscal year 2024, down roughly 1% year over year. The decline followed the post-Barbie film hangover as licensing income and Barbie product sales normalized after the exceptional 2023 lift, while the broader US toy retail market contracted for a second consecutive year amid softer consumer spending on discretionary goods.
Mattel Revenue
Annual net revenues (USD billions) from 1960 through 2024. The late-1990s peak reflects the Tyco acquisition and peak Barbie sales. The 2017–2018 dip reflects the Toys"R"Us bankruptcy impact.
Mattel Annual Revenue
| Year | Revenue (USD) | YoY Change |
|---|---|---|
| 2015 | $5.70B | — |
| 2016 | $5.46B | −4.2% |
| 2017 | $5.08B | −7.0% |
| 2018 | $4.51B | −11.2% |
| 2019 | $4.58B | +1.6% |
| 2020 | $4.58B | Flat |
| 2021 | $5.46B | +19.2% |
| 2022 | $5.23B | −4.2% |
| 2023 | $5.44B | +4.0% |
| 2024 | $5.36B | −1.5% |
Note: The 2018 revenue trough reflects the abrupt loss of the Toys"R"Us distribution channel following the retailer's bankruptcy. The 2021 surge reflects pandemic-era toy demand and restocking. Revenue has not recovered to the 2015 level despite inflation-driven price increases across most toy categories.