Adults aged 25 to 34 make up about 34% of Instagram’s global adult ad audience, while 18- to 24-year-olds hold 27.6%, based on DataReportal’s April 2026 figures.
This guide breaks down Instagram’s age mix worldwide, in the US and India, and among teens. It draws on Meta ad data compiled by DataReportal and NapoleonCat, plus Pew Research Center surveys.
Instagram Age Demographics
- ~34%of Instagram’s global ad audience aged 18+ was 25 to 34 in April 2026.
- 27.6%of the same audience was aged 18 to 24 in April 2026.
- 80% / 19%of US adults aged 18–29 vs. 65+ said they use Instagram in 2025.
- 63%of US teens aged 13 to 17 used Instagram in fall 2025, and 55% used it daily.
- 39.1%of India’s Instagram ad audience was aged 25 to 34 in September 2026.
Which Age Group Uses Instagram the Most in 2026?
Adults aged 25 to 34 form the largest bracket, at about 34% of Instagram’s global ad audience aged 18+ in April 2026. Users aged 18 to 24 follow at 27.6%, and the 35 to 44 bracket holds 16.6%.
These shares come from Meta’s advertising tools. DataReportal compiled them for its Digital 2026 Mid-Year Global Update.
| Age group | Share of global Instagram ad audience aged 18+ (April 2026) |
|---|---|
| 18–24 | 27.6% |
| 25–34 | About 34% |
| 35–44 | 16.6% |
Source: DataReportal / We Are Social, Digital 2026 Mid-Year Global Update, April 2026
DataReportal places the average Instagram user’s age between 25 and 34, based on Meta ad data for January 2025.
Instagram Users by Age and Gender, January 2025
Men aged 25 to 34 made up the largest single cell, at 18.4% of the global adult ad audience. Women outnumbered men from 45 upward: 5.2% vs. 4.4% at ages 45–54, and 1.9% vs. 1.4% at 65+.
Meta’s tools reported the total adult audience as 52.7% male and 47.3% female that month. Ad revenue and business account data for this audience appear in these Instagram business statistics.
Source: DataReportal, Essential Instagram Stats, January 2025
25–34 Year Olds Lead US Instagram Age Demographics in September 2026
Users aged 25 to 34 made up 29.7% of Instagram’s US ad audience in September 2026, according to NapoleonCat’s compilation of Meta ad data. The same bracket held 30.5% in April 2026.
Every bracket aged 35 and over held a larger share in September than in April. People 65+ made up 8.3% of the audience, against 7.7% five months earlier.
US Instagram Users by Age and Gender
| Age group | Women | Men |
|---|---|---|
| 18–24 | 10.4% | 8.5% |
| 25–34 | 15.6% | 14.1% |
| 35–44 | 11.0% | 9.1% |
| 45–54 | 7.6% | 5.9% |
| 55–64 | 5.7% | 3.9% |
| 65+ | 5.3% | 3.0% |
Source: NapoleonCat, Instagram users in the United States, September 2026 (share of US Instagram ad audience)
Women make up 55.5% of the US audience and lead men in every bracket. The widest gap is at 65+, with 5.3% women against 3.0% men.
What Share of Each US Age Group Uses Instagram?
Pew Research Center measures a different thing: the share of each group that says it uses Instagram at all. Eight in ten adults aged 18 to 29 do, against 19% of those 65 and older.
| US adult group | Share who say they use Instagram (2025) |
|---|---|
| Ages 18–29 | 80% |
| Ages 65+ | 19% |
| All adults | 50% |
| Women | 55% |
| Men | 44% |
| Hispanic | 62% |
| Asian | 58% |
| Black | 54% |
| White | 45% |
Source: Pew Research Center, Americans’ Social Media Use 2025, survey of 5,022 US adults, Feb. 5–June 18, 2025
Overall adult use held at 50% in 2025, level with 2024 and up from 40% in 2021. Pew notes it changed survey modes in 2023, so it compares with older results cautiously.
Instagram Age Demographics by Country: India vs. the United States
India’s Instagram audience skews younger than the US audience. Users aged 18 to 24 held 36.7% of India’s ad audience in September 2026, against 18.9% in the US.
At the other end, the 65+ bracket held 1.5% in India and 8.3% in the US. Both readings come from NapoleonCat’s September 2026 data.
| Age group (India) | Women | Men | Total |
|---|---|---|---|
| 18–24 | 11.5% | 25.2% | 36.7% |
| 25–34 | 12.0% | 27.2% | 39.1% |
| 35–44 | 4.3% | 10.4% | 14.7% |
| 45–54 | 1.9% | 3.7% | 5.7% |
| 55–64 | 0.9% | 1.5% | 2.4% |
| 65+ | 0.5% | 1.0% | 1.5% |
Source: NapoleonCat, Instagram users in India, September 2026 (share of India’s Instagram ad audience)
Men account for 69% of India’s Instagram ad audience. NapoleonCat records the widest gender gap in the 25 to 34 bracket.
India’s weight shapes the global age mix. The country contributed more than 513 million users to Instagram’s reported ad reach in April 2026, over 25% of the global total.
Source: DataReportal, Digital 2026 Mid-Year Global Update, April 2026
How Many Teens Use Instagram? Pew Counts 63% in 2025
Some 63% of US teens aged 13 to 17 used Instagram in Pew’s survey of 1,458 teens, conducted Sept. 25 to Oct. 9, 2025. The share was 61% in 2024 and 59% in 2023.
Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (topline), surveys from 2022 to 2025
How Often Do Teens Open Instagram?
Daily use reached 55% of all US teens, including 12% who say they are on Instagram almost constantly. Among teens who use the app (908 respondents), 19% are on it almost constantly and 49% several times a day.
Source: Pew Research Center, Teens Survey topline, Sept. 25–Oct. 9, 2025
Which Teens Use Instagram Most?
| US teen group | Share who use Instagram (2025) |
|---|---|
| Ages 15–17 | 75% |
| Ages 13–14 | 44% |
| Black teens | 82% |
| Hispanic teens | 69% |
| White teens | 55% |
Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025, Sept. 25–Oct. 9, 2025
Girls are more likely than boys to use Instagram, Pew reports. Slightly more girls also say they are on it almost constantly.
Where Instagram Ranks With Teens
Instagram ranks third among US teens, behind YouTube at 92% and TikTok at 68%. TikTok is among Meta’s main competitors for this age group.
YouTube’s lead reflects its reach across every teen age band, and Pew found older and younger teens equally likely to use it. The platform’s scale also shows in how many videos YouTube hosts.
How Teens Rate Their Time on Instagram
About seven in ten teen users of Instagram, TikTok and Snapchat call their experience on each mostly positive. Just 3% on each describe it as mostly negative.
For Instagram, statistically equal shares of teen users say it helps and hurts their mental health. About one in five report facing harassment on the app.
Source: Pew Research Center, Teens’ Experiences on TikTok, Instagram and Snapchat, April 15, 2026 (survey Sept. 25–Oct. 9, 2025)
Reading Instagram Age Demographics: Ad Reach Is Not a Headcount
Instagram crossed 3 billion monthly active users in September 2025, according to Meta CEO Mark Zuckerberg. Meta does not publish an age split for that figure.
Age shares come from Meta’s ad tools instead. DataReportal warns these counts can include duplicate accounts and non-human profiles such as brands and pets.
Survey data adds a third lens. In GWI’s Q4 2025 survey of more than 240,000 internet users aged 16+, 54.6% said they used Instagram in the past month, rising to 71.4% when China and Russia are excluded.
Source: DataReportal, Digital 2026 Mid-Year Global Update, April 2026
Ad tools also exclude most under-18 data, so global age tables start at 18. More context on the parent company sits in this Meta company profile.
Instagram’s ad business funds most of that company’s growth plans, as outlined in this Meta SWOT analysis for 2026.
FAQs
What is the average age of an Instagram user?
DataReportal puts the average Instagram user’s age between 25 and 34, based on Meta ad data for January 2025. That bracket also held about 34% of the global adult ad audience in April 2026.
Is Instagram more popular with men or women?
That depends on the market. Meta’s global ad data showed 52.7% male and 47.3% female users in January 2025. In the US, women held 55.5% of the ad audience in September 2026.
How many teens use Instagram?
About 63% of US teens aged 13 to 17 used Instagram in Pew’s fall 2025 survey. Some 55% use it daily, and 12% say they are on it almost constantly.
Do older adults use Instagram?
Fewer do. Pew found 19% of US adults 65 and older used Instagram in 2025. People 65+ made up 8.3% of the US ad audience in September 2026 and 1.5% of India’s.
Do more young people use Reddit or Instagram?
Instagram, by a wide margin. In Pew’s 2025 surveys, 63% of US teens used Instagram against 17% for Reddit. Among all US adults, the split was 50% versus 26%.
Sources
https://datareportal.com/reports/digital-2026-mid-year-global-update-report
https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/
https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/
https://napoleoncat.com/stats/instagram-users-in-united-states-of-america/
