General Mills, Inc. history, profile and history video
General Mills, Inc. is a manufacturer and marketer of branded consumer foods sold through retail stores. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. General Mills operates through three reportable business segments: U.S. Retail, International and Bakeries & Foodservice. The U.S. Retail segment reflects business with a wide variety of grocery stores, mass merchandisers, membership stores, natural food chains, and drug, dollar and discount chains operating throughout the United States. This segment products include ready-to-eat cereals, refrigerated yogurt, ready-to-serve soup, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit and savory snacks, and a wide variety of organic products include granola bars, cereal, and soup. The International segment consists of retail and foodservice businesses outside of the United States. This segment products include ready-to-eat cereals, shelf stable and frozen vegetables, dry dinners, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza, snacks, refrigerated yogurt, and grain and fruit snacks. The Bakeries & Foodservice segment products include cereals, snacks, yogurt, unbaked and fully baked frozen dough products, baking mixes, and flour. The company was founded by Cadwallader C. Washburn in 1866 and is headquartered in Minneapolis, MN“
“General Mills History
Starting with two flour mills in the 1860s, General Mills revolutionized the milling industry, producing flour with superior baking properties.
By the 1960s, we were marketing children’s products such as Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls.
In between, we associated with such memorable characters as Betty Crocker, Rocky & Bullwinkle, the Lone Ranger and the Pillsbury Doughboy.
And what happened after our Wheaties – The Breakfast of Champions – began sponsoring baseball radio broadcasts in 1933 could be a movie script.
Radio listeners voted Ronald “Dutch” Reagan as the country’s most popularWheaties baseball announcer in 1937, which earned him a free trip to California for a screen test. Reagan became a Hollywood star and eventually was elected president of the United States, as you know.
You might not know that when the sunken Titanic was explored by oceanographer Robert Ballard in 1986 that he did it in a three-person submarine designed and built at General Mills in the early 1960s. ALVIN made 11 dives to that Titanic site.Blazing a presidential path
These days, our focus is on food – making lives around the world healthier, easier and richer.”
*Information from Forbes.com and Generalmills.com
**Video published on YouTube by “ CBS Sunday Morning“
