Over 52 million North American households camped in 2025, and glamping made up 29% of those camping experiences, per KOA’s 2026 Camping & Outdoor Hospitality Report. This post pulls together verified glamping market statistics for 2026: global revenue estimates, regional splits, accommodation shares, demographics, and daily spending data from the most recent published research.
Glamping Market Statistics: Key Facts
- The global glamping market was valued at $3.8 billion in 2025 and is estimated at $4.2 billion for 2026, per Grand View Research.
- Europe generated $1.38 billion in glamping revenue in 2025, a 37.05% global share, per Fortune Business Insights.
- Cabins and pods held 43.0% of global glamping revenue in 2025, per Grand View Research.
- Travelers aged 18 to 32 accounted for 43.9% of global glamping revenue in 2025, per Grand View Research.
- Glampers spent an average of $251 per day in 2024, versus $200 for camping households overall, per KOA.
The short version of the glamping market statistics: a market of roughly $3.7 to $4.2 billion in 2025 depending on the research firm, Europe first in revenue share, cabins first among accommodation types, and travelers under 33 supplying most of the demand.
How Big Is the Glamping Market in 2026?
Grand View Research valued global glamping revenue at $3.8 billion in 2025 and estimates $4.2 billion for 2026, reaching $7.9 billion by 2033 at a 9.5% CAGR.
Fortune Business Insights puts 2025 at $3.71 billion, with a projection of $4.07 billion in 2026 and $9.15 billion by 2034 at a 10.67% CAGR. SkyQuest reported $3.79 billion for 2024 and $4.22 billion for 2025, forecasting $10.01 billion by 2033.
Each firm measures operator revenue under its own scope definition, so the figures are estimates of the same market rather than one dataset.
| Research Firm | Latest Base Value | Forecast | CAGR |
|---|---|---|---|
| Grand View Research | $3.8B (2025) | $7.9B by 2033 | 9.5% (2026–2033) |
| Fortune Business Insights | $3.71B (2025) | $9.15B by 2034 | 10.67% (2026–2034) |
| SkyQuest | $4.22B (2025) | $10.01B by 2033 | 11.4% (2026–2033) |
Source: Grand View Research, Fortune Business Insights, SkyQuest, editions published 2025–2026; each row reflects that firm’s own estimate.
Glamping Market Size, Published Data Points (Grand View Research)
Glamping Market Statistics by Region
Europe led in 2025 with $1.38 billion in revenue, a 37.05% global share, based on Fortune Business Insights data. North America followed at $1.07 billion, or 28.72%.
Asia Pacific generated $0.67 billion in 2025, an 18.00% share, per the same report. The US market alone reached $0.68 billion in 2025.
Grand View Research’s segmentation also places Europe first, at a 35.0% share of 2025 global revenue, with the UK as the largest country market that year.
| Region | 2025 Revenue | 2025 Global Share | 2026 Projection |
|---|---|---|---|
| Europe | $1.38 billion | 37.05% | $1.51 billion |
| North America | $1.07 billion | 28.72% | $1.16 billion |
| Asia Pacific | $0.67 billion | 18.00% | $0.74 billion |
Source: Fortune Business Insights, 2026 edition, calendar-year 2025 revenue.
Glamping Revenue by Region, 2025 (USD Billion)
For scale, hotel operators dwarf the whole segment. Hilton Worldwide reported $11.17 billion in 2024 revenue, and Marriott International reported $25.1 billion, several times the size of global glamping.
Glamping Accommodation Type Statistics
Cabins and pods accounted for 43.0% of global glamping revenue in 2025, the largest accommodation segment, per Grand View Research. The firm attributes the lead to insulated walls, heating, air conditioning, and full bathrooms that appeal to families and couples.
Tent accommodations rank second and carry a faster forecast, with Grand View Research projecting a 10.6% CAGR for tents from 2026 to 2033 against 9.5% for the market overall.
Source: Grand View Research, 2026–2033 edition, 2025 revenue shares.
Glamping Demographics and Booking Statistics
The 18 to 32 age group generated 43.9% of global glamping revenue in 2025, per Grand View Research. Fortune Business Insights, using its own segmentation, credits millennials with a 43.10% share the same year.
Direct bookings held 54.7% of 2025 reservations by revenue, per Grand View Research, while online travel agency bookings are projected to grow at 10.3% annually through 2033. Short stays dominate: trips of one to three nights made up 48.34% of the market in 2024, per Fortune Business Insights.
Booking channels keep consolidating around large platforms. Expedia Group paid $3.9 billion for HomeAway in 2015 and folded its vacation rental business into Vrbo by 2020, one of the channels where alternative stays now get listed.
Source: Grand View Research, 2025 shares; Fortune Business Insights, 2024–2025 shares.
Glamping Spending Statistics in North America
KOA’s 2026 report counts more than 52 million North American camping households in 2025, generating $66 billion in local community spending, up over $5 billion from 2024. The survey covered 4,088 households, 2,834 in the US and 1,254 in Canada.
Glamping accounted for 29% of camping experiences in 2025 and drew 31% of new campers that year, per the same report.
Glamping’s Share of Camping Experiences, 2025
Spending data from KOA’s 2025 report, covering calendar-year 2024, shows why operators chase this segment. Total camping spending hit $61 billion in 2024, and daily household spending rose to $200, up $43 from 2023.
Glampers averaged $251 per day and Gen Z campers $266, the two highest figures KOA recorded.
| Camper Group | Average Daily Spend (2024) |
|---|---|
| All camping households | $200 |
| Glampers | $251 |
| Gen Z campers | $266 |
Source: KOA 2025 Camping & Outdoor Hospitality Report, 2024 data.
Average Daily Camping Spend by Group, 2024 (USD)
Glamping also works as an entry door and a conversion funnel. KOA’s 2026 report found half of millennial glampers interested in RV rentals and 33% of Gen Z glampers considering an RV purchase.
Looking ahead, 31% of campers plan to spend more nights camping in 2026 than in 2025, per KOA. Wellness reads as the main driver, with 77% of campers in 2025 saying that just being in nature is enough without extra programming.
Source: KOA 2026 Camping & Outdoor Hospitality Report, 2025 survey data.
FAQs
How big is the glamping market in 2026?
Grand View Research estimates $4.2 billion for 2026, and Fortune Business Insights projects $4.07 billion. Both figures measure global operator revenue under each firm’s own scope.
Is glamping actually worth the price, as Reddit threads often ask?
Reddit debates usually center on cost, and KOA’s data quantifies the gap: glampers spent $251 per day in 2024 versus $200 for camping households overall, a $51 daily premium.
Which region leads glamping revenue?
Europe, with $1.38 billion in 2025 revenue and a 37.05% global share per Fortune Business Insights. Grand View Research also ranks Europe first, at 35.0% of 2025 revenue.
Do first-time campers on Reddit start with glamping?
Many Reddit users describe glamping as their entry point, and KOA’s 2026 report backs the pattern: 31% of new campers in 2025 chose glamping accommodations.
Who books glamping the most?
Travelers aged 18 to 32, who generated 43.9% of global glamping revenue in 2025 per Grand View Research. Direct bookings led channels with 54.7% of 2025 reservations.
Sources
https://www.koapressroom.com/press/2025-camping-outdoor-hospitality-report/
