IAMS history, profile and history video
Iams is an American brand of dog and cat food. It is owned by Spectrum Brands in Europe and Mars, Incorporated worldwide.
It offers dry food ranges IAMS for Vitality and IAMS Naturally for cats and dogs as well as cat’s wet food assortment IAMS Delights and IAMS Naturally.
HISTORY
Iams’ history began in 1946 when Paul F. IAMS established his pet food company in Ohio, USA. He learned the importance of protein and the role of fat in pet food diets, after spending time with breeders and nutritionists. He was the first to consider dogs and cats primarily as carnivores, a perception which was to revolutionize the whole of the pet food industry.
In the 1950s, the first IAMS™ product, IAMS™ 999, was launched. It was the first pet food to use animal-based protein as the primary protein source in a pet food.
In the 1960s, after 11 years of formula research, as well as realizing the importance of beet pulp for intestinal health, the breakthrough product IAMS Plus was launched.
During the 1970s, IAMS™ introduced IAMS™ Chunks for Dog, and debuted the iconic paw print logo.
In 1984, the company started to export their products to Europe.
In 1999, the company was acquired by Procter & Gamble (P&G).
In 2001, the company introduced Dental Defense which helps to reduce tartar build-up.
In 2006, P&G reorganized the Pet Health & Nutrition division into P&G Pet Care (consisting of the Iams and Eukanuba brands).
In 2008, the company launched the Iams® Premium Protection™, enhanced formulas that help burn fat, maintain muscle.
In 2014, Procter & Gamble (P&G) sold its Iams, Eukanuba and Natura pet-food brands in all markets except Europe to Mars, Incorporated.
In 2015, Procter & Gamble (P&G) sold its European pet-care business to Spectrum Brands Inc.
*Information from Wikipedia.org, www.iams.com, and iams.eu.
**Video published on YouTube by “Companies History“