Intuit Key Stats
- Annual revenue reached $18.83 billion in fiscal year 2025
- Market capitalization stands at approximately $183 billion as of December 2025
- The company serves approximately 100 million customers worldwide
- Intuit employs around 18,200 people globally
- Products operate in over 20 countries across 9 global offices
Intuit Inc. stands as one of the most influential financial technology companies in the world. The company builds software that helps individuals manage personal finances and enables small businesses to handle accounting tasks efficiently.
Headquartered in Mountain View, California, Intuit operates a global technology platform serving consumers, small businesses, and accounting professionals. The company trades on the NASDAQ stock exchange under the ticker symbol INTU.
Through products like TurboTax, QuickBooks, Credit Karma, and Mailchimp, Intuit has transformed how millions of people approach tax preparation, bookkeeping, and financial planning. The platform combines artificial intelligence with financial expertise to deliver solutions that save time and improve financial outcomes.
Intuit History
Scott Cook and Tom Proulx founded Intuit in Palo Alto, California with a mission to simplify personal finance management.
Quicken personal finance software launched, becoming the first successful consumer-friendly accounting program.
QuickBooks introduced to serve small business accounting needs, expanding beyond consumer software.
Intuit went public on NASDAQ and acquired Chipsoft, gaining the TurboTax tax preparation software.
Microsoft attempted to acquire Intuit for $2 billion, but the Department of Justice blocked the merger on antitrust grounds.
Acquired Rock Financial for $532 million, later known as Quicken Loans (sold back to founders in 2002).
Purchased Mint.com personal finance service for $170 million, strengthening consumer offerings.
Acquired TSheets time-tracking software for $340 million, enhancing QuickBooks capabilities.
Sasan Goodarzi became CEO, bringing renewed focus on AI-driven innovation and platform strategy.
Completed acquisition of Credit Karma for $8.1 billion, adding personal finance and credit monitoring.
Acquired Mailchimp for approximately $12 billion, entering email marketing and customer engagement.
Revenue reached $18.83 billion with AI-powered Intuit Assist transforming product experiences.
Intuit Co-founders
Scott Cook
Former Procter & Gamble brand manager and Bain & Company consultant who conceived the idea for Intuit after watching his wife struggle with household bill payments. Cook served as CEO from 1983 to 1994 and remains on the board of directors.
Tom Proulx
Stanford University electrical engineering student who programmed the first version of Quicken from his dorm room in 1983. Proulx pioneered usability testing methods that became industry standards and served as CTO before retiring in 1994.
Intuit Marketcap
Intuit maintains a market capitalization of approximately $183 billion as of December 2025. The company ranks among the most valuable software firms globally, reflecting investor confidence in its AI-driven platform strategy and consistent revenue growth.
Stock performance has strengthened over the past decade as Intuit transformed from a desktop software company into a comprehensive financial technology platform serving diverse customer segments.
Intuit Revenue
Intuit generated $18.83 billion in revenue for fiscal year 2025, representing 15.6% growth over the prior year. The Global Business Solutions segment, including QuickBooks and Mailchimp, drives the largest share of company revenue.
Revenue has grown consistently as the company expanded from tax and accounting software into adjacent markets including credit monitoring, email marketing, and small business financing. Major technology companies like Google and Amazon have similarly diversified their revenue streams through platform expansion.
Intuit Competitors
Intuit competes across multiple segments including tax preparation, small business accounting, personal finance, and email marketing. The financial software market includes both established enterprise vendors and emerging fintech startups targeting specific customer needs. Companies like PayPal compete in the broader financial technology space.
| Company | Primary Products | Headquarters |
|---|---|---|
| H&R Block | Tax preparation software and services | Kansas City, Missouri |
| Xero | Cloud accounting software | Wellington, New Zealand |
| Sage Group | Business management software | Newcastle, United Kingdom |
| FreshBooks | Small business accounting | Toronto, Canada |
| TaxAct | Tax preparation software | Cedar Rapids, Iowa |
| ADP | Payroll and HR services | Roseland, New Jersey |
| Oracle NetSuite | Cloud ERP and accounting | Austin, Texas |
| TaxSlayer | Tax preparation software | Augusta, Georgia |
| Wave Financial | Free accounting software | Toronto, Canada |
| Zoho | Business software suite | Chennai, India |
Intuit Acquisitions
Intuit has pursued an aggressive acquisition strategy to expand its product portfolio and customer base. The company has completed over 50 acquisitions since its founding, with deal activity accelerating significantly under CEO Sasan Goodarzi.
The two largest acquisitions transformed Intuit into a diversified financial technology platform. Credit Karma, purchased for $8.1 billion in December 2020, brought 110 million members and expanded Intuit into credit monitoring, personal loans, and insurance comparison services. The deal created synergies between Credit Karma and TurboTax, enabling cross-selling of financial products to tax filers.
Mailchimp joined Intuit in November 2021 for approximately $12 billion in cash and stock. The acquisition added 13 million users and expanded QuickBooks capabilities into email marketing and customer relationship management. Small businesses using QuickBooks can now access Mailchimp tools to reach customers and grow revenue.
Earlier strategic purchases built the foundation for these larger deals. Mint.com added personal finance management in 2009 for $170 million. TSheets enhanced time tracking for QuickBooks users when acquired in 2017 for $340 million. Similar to how Apple and other technology leaders grew through strategic acquisitions, Intuit has assembled capabilities that would take years to build internally.
The acquisition of Chipsoft in 1993 proved foundational to the company. That deal brought TurboTax into the Intuit family shortly after the IPO, establishing the consumer tax preparation business that generates billions in annual revenue today. Enterprise software peers like Oracle have followed similar acquisition-driven growth strategies.
Intuit FAQs
What does Intuit do?
Intuit develops financial software including TurboTax for tax preparation, QuickBooks for small business accounting, Credit Karma for credit monitoring, and Mailchimp for email marketing.
Who founded Intuit?
Scott Cook and Tom Proulx founded Intuit in 1983 in Palo Alto, California. Cook conceived the business idea while Proulx programmed the first Quicken software.
When did Intuit go public?
Intuit completed its initial public offering on the NASDAQ stock exchange on March 12, 1993. The company trades under ticker symbol INTU.
How much is Intuit worth?
Intuit has a market capitalization of approximately $183 billion as of December 2025. The company generates annual revenue exceeding $18 billion.
Who is the CEO of Intuit?
Sasan Goodarzi serves as CEO of Intuit since January 2019. He joined Intuit in 2004 and previously led the Small Business and Self-Employed Group.
