Lennar Corp. history, profile and history video
Lennar Corp. builds quality homes for all generations. The company also provides real estate related financial services through Rialto Investments, an investor and manager of funds that invest in real estate assets. The company operates its business through the following business segments: Lennar Financial Services, Rialto and Lennar Multifamily. The Lennar Financial Services segment provides mortgage financing, title insurance and closing services. The Rialto segment is a commercial real estate investment, investment management, and finance company focused on raising, investing and managing third party capital, originating and securitizing commercial mortgage loans, as well as investing its own capital in real estate related mortgage loans, properties and related securities. The Lennar Multifamily segment focus on developing a geographically diversified portfolio of institutional quality multifamily rental properties in select U.S. markets. Its home homebuilding operations include the construction and sale of single-family attached and detached homes, as well as the purchase, development and sale of residential land directly and through unconsolidated entities in which it has investments. The company primarily sell single-family attached and detached homes in communities targeted to first-time, move-up and active adult homebuyers. It operates under the Lennar brand name. The company was founded by Gene Fisher and Arnold Paul Rosen in 1954 and is headquartered in Miami, FL.“
“The history of Lennar
- Lennar began in 1954, as F&R Builders, co-founded by Gene Fisher and Arnold Rosen.
- In 1956 Leonard Miller joined F&R by investing $10,000 and replacing Gene as Arnold’s partner.
- Through Leonard’s guidance and Arnold’s attention to construction, our hallmark traits of Quality, Value and Integrity were born.
- In 1971 we became a public Company under the corporate banner of Lennar, a combination of Leonard and Arnold’s names.
- Through the years, Lennar has grown to a disciplined and spirited team of Associates who have fine-tuned the art of identifying and capturing opportunities to grow and become an even better Company.
- The result is a long proven track record of strategically timed and impeccably executed expansions into new markets.”
*Information from Forbes.com and Lennar.com
**Video published on YouTube by “Lennar“