Pernod Ricard SA history, company profile (overview) and corporate video
Pernod Ricard is a beverage company headquartered in Paris, France. It engages in the production and sale of wines, spirits, and non-alcoholic beverages.
HISTORY
Pernod Ricard was founded in 1975 by the merger of Pernod, founded in 1805, and Ricard, founded by Paul Ricard in 1932.
In 1988, Pernod Ricard acquired the Irish whiskey producer Irish Distillers, owner of Jameson.
In 1989, the company acquired Orlando Wyndham, makers of Jacob’s Creek.
In 1993, a joint venture was created between Pernod Ricard and the Cuban rum company, Cuba Ron, to market and sell Havana Club.
In 2001, Pernod Ricard acquired Seagram, including Chivas Regal, The Glenlivet, Royal Salute, and Martell.
In 2005, Pernod Ricard acquired Allied Domecq and brands such as Mumm, Perrier-Jouët, Ballantine’s, Malibu, and Beefeater.
In 2008, Pernod Ricard acquired Vin & Sprit – the owner of Absolut Vodka.
In 2017, the company acquired majority stakes in high-end bourbon producer Smooth Ambler and Del Maguey Single Village, the #1 mezcal in the United States.
BRANDS
Scotch Whisky brands
- Ballantine’s;
- Chivas Regal;
- Royal Salute;
- The Glenlivet;
- Aberlour;
- Secret Speyside;
- Scapa;
- 100 Pipers;
- Clan Campbell;
- Imperial;
- Long John;
- Passport Scotch;
- Something Special.
Irish Whiskey brands
- Jameson;
- Spot Whiskeys;
- Method and Madness;
- Midleton Very Rare;
- Powers;
- Redbreast.
World Whiskies brands
- Jefferson’s Bourbon;
- Lot No. 40;
- Rabbit Hole;
- lgo Smooth Ambler;
- TX Whiskey;
- Blenders Pride;
- Imperial Blue;
- JP Wiser;
- Royal Stag.
Cognac & Brandy brands
- Martell;
- Augier;
- Ararat.
Vodka brands
- Absolut;
- Absolut Elyx;
- L’Orbe;
- Ostoya;
- Wyborowa.
Gin brands
- Beefeater;
- Malfy;
- Monkey 47;
- Plymouth Gin;
- Ki No Bi;
- Ungava;
- Seagram’s Gin.
Liqueur & Bitters brands
- Becherovka;
- Kahlúa;
- Minttu;
- Ramazzotti.
Rum brands
- Havana Club;
- Malibu.
Champagne brands
- Mumm;
- Perrier-Jouët.
Tequila & Mezcal brands
- Altos;
- Avion;
- Del Maguey;
- Olmeca.
Aperitif brands
- Ricard;
- Italicus;
- Lillet;
- lgo Pernod;
- Suze;
- Pastis 51.
Wine brands brands
- Brancott Estate;
- Campo Viejo;
- Church Road;
- George Wyndham;
- Jacob’s Creek;
- Kenwood;
- St Hugo;
- Stoneleigh;
- Ysios.
Non-Alcoholic brands
- Ceder’s Distilled non-alcoholic.
With more than 18,000 employees, Pernod Ricard is considered one of the largest wine and spirits sellers in the world. According to Forbes, it is considered one of the Largest Public Companies in the World.
*Information from Forbes.com, Wikipedia.org, and www.pernod-ricard.com/en.
**Video published on YouTube by “The Visual House“
