Sichuan Changhong Electric Co. Ltd. (CHiQ) history, company profile (overview) and corporate video
Sichuan Changhong Electric Co., Ltd. (四川长虹电器股份有限公司) is a consumer electronics company headquartered in Mianyang, Sichuan, China. It is doing business as Changhong (长虹) domestically and CHiQ internationally
Changhong (CHiQ) specializes in R&D, manufacturing and marketing of consumer electronics, home appliances, and information and communication products.
PRODUCTS
- Television;
- Refrigerator;
- Air Conditioner;
- Washing Machine;
- Robot Vacuum Cleaner;
- Monitor;
- Batteries.
HISTORY
Changhong’s history began in 1958 when Changhong Machinery Factory was established.
In 1972, Changhong produced the first color TV in China.
In 1994, Changhong was listed on the Shanghai Stock Exchange.
In 1998, the company entered Southeast Asia’s largest market, Indonesia, which marked the beginning of its overseas market developments.
In 2002, the company established its overseas manufacturing and sales base in Guangdong province.
In 2006, the Changhong manufacturing base in Europe was established.
In 2014, Changhong launched the high-end smart CHiQ series TV/Refrigerator/Air Conditioner – the CHiQ Brand was born.
In 2017, Changhong established CHiQ Brand in Sydney, Australia.
BRANDS
- Changhong;
- ChiQ;
- Huayi;
- SABA;
- Jiaxipera.
LISTED COMPANY
- Sichuan Changhong
- Changhong Huayi
- Changhong Jiahua
- Changhong Minsheng
- Changhong New Energy
- Grand-Pro
With more than 50.000 employees, Sichuan Changhong Electric Co., Ltd. is considered one of the most famous brands for consumer electronics and home appliances in China. Its refrigerator compressor business is considered one of the largest in the world.
According to Forbes, it is considered one of the Largest Public Companies in the World.
*Information from Forbes.com, Wikipedia.org, www.chiq.com, cn.changhong.com, and www.cccme.cn.
**Video published on YouTube by “Changhong Italia“