0 Views

VF Corp. history, profile and history video

 VF Corp. is a branded lifestyle apparel, footwear, and related products across brands, product categories, channels of distribution and geographies. The company owns a broad portfolio of brands in the jeanswear, outerwear, packs, luggage, footwear, sportswear, occupational, and performance apparel categories. It operates its business through six reportable business segments: Outdoor and Action Sports, Jeanswear, Imagewear, Sportswear, Contemporary Brands and Other business. The Outdoor and Action Sports segment is a group of authentic lifestyle brands are outdoor and activity-based. It offers a variety of products, including outerwear, performance wear, sportswear, footwear, equipment, backpacks, luggage and accessories. The Jeanswear segment markets jeanswear and related casual products in the U.S. and international markets. Its brands include Lee, Lee Casuals and Wrangler. The Imagewear segment consists of the Image and Licensed Sports businesses and its brands include Red Kap, Bulwark, Horace Small and Chef Designstm. The Sportswear segment operates Nautica outlet stores centers across the United States. The Nautica product lines include men’s outerwear, underwear and swimwear and men’s and women’s sleepwear. The Contemporary Brands segment comprises of 7 For All Mankind, John Varvatos, Splendid and Ella Moss brands. The Other business segment includes the VF Outlet business, which is a group of VF-operated outlet stores in the United States that sell a broad selection of excess quantities of VF products and other branded products. VF was founded in 1899 and headquartered in Greensboro, NC.

“VF History

The company was established first as Reading Glove and Mitten Manufacturing Company in Pennsylvania in October 1899 by John Barbey and a group of investors. The company was started with $11,000 and a 320-square-foot (30 m2) factory that was leased for $60/month. It was incorporated in Pennsylvania on December 4 of that same year. The manufacture of undergarments began in 1919, accompanied by a name change to Vanity Fair Mills. Shares were sold to the public in 1951. The H.D. Lee Company (nowLee Jeans) was acquired by the company in 1969 and the corporate name was changed to VF Corporation to reflect the more diverse product line. Blue Bell Inc., the owner of such brands as Wrangler and JanSport, was acquired in 1986, effectively doubling the size of VF and making it the largest publicly held clothing company. On October 3, 2005, Lee brand jeans, sold by the VF Corporation, was seeking another agency after parting ways with Fallon Worldwide in Minneapolis, part of the Publicis Groupe.

The company announced the purchase of VF Corporation’s underwear business by Fruit of the Loom for $350 million in cash on January 23, 2007.

On February 28, 2007, VF Corporation acquired Majestic Athletic. On July 26, 2007, VF Corporation announced the purchase of Seven for all Mankind and Lucy Activewear for a combined $885 million. On June 13, 2011, VF Corporation announced its intention to purchase Timberland for $2.2 billion. The deal closed in September 2011.”

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “ VF Corporation