Who Owns Fabletics?

TechStyle Fashion Group owns the majority stake in Fabletics through its founding position and operational control. Co-founders Adam Goldenberg and Don Ressler exercise authority through TechStyle’s parent company structure. Private equity firm TPG Capital maintains a significant minority investment with approximately 20% ownership and board representation.

Kate Hudson holds a minority equity position following her 2013 co-founding role. She transitioned to an advisory capacity in 2022 but remains influential in brand direction and marketing strategy.

The athletic footwear market continues shifting toward direct-to-consumer models. Fabletics recorded double-digit growth in both retail and e-commerce channels during 2024. The company entered wholesale partnerships with Nordstrom, Von Maur, and KaDeWe, expanding distribution beyond owned stores and online platforms.

International expansion accelerated through strategic partnerships in Mexico via Liverpool retail group. The brand announced plans to reach $1 billion in annual revenue within two years through geographic expansion and product line diversification.

Who Owns Fabletics?

TechStyle Fashion Group controls Fabletics through majority ownership exceeding 60%. The parent company manages strategic direction, technology infrastructure, and operational decisions across its portfolio brands.

Adam Goldenberg and Don Ressler co-founded TechStyle in 2010 as JustFab Inc. Their combined leadership positions them as primary decision-makers for expansion strategy and capital allocation.

TPG Capital entered as an institutional investor during growth phases, providing funding for retail expansion and technology development. The private equity firm secured board representation and strategic influence through its investment.

Largest Shareholders of Fabletics

TechStyle Fashion Group maintains the dominant ownership position as the founding parent company. The structure encompasses multiple brands including JustFab, ShoeDazzle, FabKids, and Savage X Fenty.

TechStyle Fashion Group’s Control

TechStyle holds operational authority over financial management, brand positioning, and strategic planning. The parent company centralizes shared services including technology platforms, data analytics, and supply chain operations.

Goldenberg and Ressler exercise control through their co-CEO positions at TechStyle. Their dual-leadership structure creates alignment between parent company objectives and brand-specific initiatives.

TPG Capital’s Investment

TPG Capital ranks among the world’s leading private equity firms with extensive consumer brand experience. The firm’s investment in TechStyle provides exposure to multiple fashion brands including Fabletics.

Board representation allows TPG to influence strategic decisions regarding expansion timing, capital structure, and potential liquidity events. The private equity firm contributed funding during critical growth periods, enabling store openings and platform development.

Their investment thesis centers on revenue growth, market share expansion, and eventual public offering opportunities. TPG maintains approximately 20% ownership stake as of 2025.

Kate Hudson’s Position

Kate Hudson co-founded Fabletics in 2013 and retains a minority equity stake. Her ownership percentage declined following various funding rounds and company restructuring.

The actress maintains brand relevance through social media presence and marketing campaign participation. Her equity stake aligns her interests with company performance despite reduced operational responsibilities.

Hudson transitioned to an advisory role in 2022, reflecting the brand’s evolution from startup to established market player. Her name remains closely associated with Fabletics’ identity among consumers.

Other Stakeholders

Early-stage investors including HIG Growth Partners and Matrix Partners provided initial capital through TechStyle investments. Their stakes diluted through subsequent funding rounds as larger institutional investors joined.

Ginger Ressler holds a small ownership share connected to her co-founding role. She contributed to early design direction and customer engagement strategy.

History of Fabletics Co-founders

Kate Hudson partnered with TechStyle co-founders in 2013 after recognizing gaps in affordable activewear markets. The actress contributed celebrity appeal and fashion expertise to the membership-based business model.

Her public profile accelerated brand awareness during initial growth phases. Hudson participated actively in budget reviews, social media strategy, and design processes.

Adam Goldenberg’s Background

Adam Goldenberg co-founded JustFab in 2010 before restructuring it into TechStyle Fashion Group. His experience building direct-to-consumer fashion brands informed Fabletics’ subscription model and digital marketing approach.

Goldenberg serves as CEO of both Fabletics and TechStyle, maintaining unified strategic vision across portfolio brands. He has generated over $10 billion in cumulative sales through TechStyle’s various brands.

Don Ressler’s Expertise

Don Ressler co-founded TechStyle alongside Goldenberg, focusing on technology infrastructure and operational scalability. His e-commerce platform expertise enabled rapid membership base expansion.

Ressler shares CEO responsibilities at TechStyle, overseeing logistics, data analytics, and supply chain optimization. The founding team combined celebrity influence with technology capabilities to differentiate from established activewear brands.

Early-stage investments from HIG Growth Partners provided seed funding before subsequent rounds attracted larger institutional capital including TPG.

Who is on the Board of Directors for Fabletics?

Fabletics operates under TechStyle Fashion Group’s board governance structure rather than maintaining independent oversight. This arrangement reflects its status as a majority-owned subsidiary within the TechStyle portfolio.

Board members provide strategic guidance across all TechStyle brands while addressing Fabletics-specific initiatives during dedicated sessions.

Executive Leadership

Adam Goldenberg serves on the TechStyle board through his co-CEO and co-founder capacity. His board participation ensures alignment between daily operations and strategic objectives.

Don Ressler occupies a board seat through his co-founder status and executive position. His focus areas include technology infrastructure, operational efficiency, and supply chain management.

Investor Representatives

TPG Capital maintains board representation commensurate with its ownership stake. The private equity firm’s board member brings experience from retail transformations and consumer brand scaling.

The investor seat provides oversight of financial performance, risk management, and strategic plan execution. TPG leverages its portfolio company network to identify operational improvements.

Brand Leadership

Ashley Kechter attends board meetings as Global Brand President for Fabletics. She joined the company in June 2023 and leads expansion into wholesale channels and international markets.

Senior executives including the CFO and CTO present during quarterly reviews covering financial results, technology initiatives, and operational metrics. Executive attendance ensures board members access current information for governance decisions.

Board Functions

The board reviews major capital expenditures, strategic partnerships, and executive compensation. Members evaluate expansion proposals, acquisition opportunities, and public offering timing.

Regular meetings occur quarterly with additional sessions for time-sensitive decisions. The structure balances investor protection with operational flexibility needed for market responsiveness in the competitive athleisure sector.

FAQs

Does Kate Hudson still own Fabletics?

Kate Hudson maintains a minority ownership stake while serving in an advisory capacity. She transitioned from operational leadership in 2022 but continues influencing brand direction through creative input.

Who is the CEO of Fabletics?

Adam Goldenberg serves as CEO of Fabletics and co-CEO of parent company TechStyle Fashion Group. He has led the brand since its 2013 founding alongside Don Ressler.

Is Fabletics publicly traded?

Fabletics remains privately held under TechStyle Fashion Group ownership. The company previously announced plans for a public offering but has not completed an IPO as of early 2025.

What percentage does TPG Capital own in Fabletics?

TPG Capital holds an estimated 20% ownership stake through its investment in TechStyle Fashion Group. The firm secured board representation and strategic influence through this investment position.

How many stores does Fabletics have?

Fabletics operates over 100 brick-and-mortar stores across North America and Europe as of 2024. The company plans to expand to approximately 200 U.S. locations by 2030.