Adidas AG history, profile and history video

 Adidas AG is engaged in the production and manufacture of sportswear and sports equipment. Its brands include Adidas, Reebok, and TaylorMade-Adidas Golf. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.

Adidas History

We started in a washroom and conquered the world. And in-between, we have scored big and also, sometimes, struggled to reach our goals. We have done our best for the best. We have improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.


As the world changes, so do we. While a computer in your shoe seemed a bit weird in the ‘80s, it now is a professional training system: miCoachallows athletes to track, record and improve their performance in sports, including football, running, or basketball. It becomes a category of its own. On top, the company launches a new sub-brand: Adidas NEO targets the young generation with social tools such as a social mirror and the opportunity to, literally, shop at the window with the touch of a button. And the 2012 London Olympic Games become a happening on the Adidas social channels, bringing behind-the-scenes events, competitions, and athlete news to the young consumer.

We do not know what the future in sports will bring but it will not stop us from shaping it. We will keep pushing the envelope with continuous innovations. And more importantly: we will make sure that we give you the tools you need to be the best athlete possible. Just how Adi wanted it.

*Information from Forbes.com and Adidas-group.com

**Video published on YouTube by “TV Sports 24