If you’re in the UK and have spent any time listening to commercial radio, chances are you’ve come across Heart. It’s one of those brands that seems to be everywhere, from the radio in the car to the Global Player app, and increasingly into other forms of entertainment too.
Heart made its entrance in the West Midlands in 1994, achieving remarkable success and currently remaining the biggest commercial radio brand in the UK with close to twelve and a half million listeners each week. Its primary audience consists of people aged between 25 and 44 and the radio plays favourite songs from the 90s and 2000s as well as current hits.
The People Behind the Microphone.
Heart’s identity is very much defined by its presenters. The radio station has been hosting its breakfast show with the help of Jamie Theakston and Amanda Holden. The show combines music, contests, and interviews with celebrities.
There’s a long list of other familiar names too, including Pandora, Matt Wilkinson, JK & Kelly Brook, Dev Griffin, Mark Wright, Olly Murs, Lindsey Russell, Yasmin Evans, Zoe Hardman and Emma Bunton.
Then there are the weekend shows, including Heart’s Club Classics with Toby Anstis and Pandora. It’s all fairly straightforward stuff, but that’s probably the point. Heart wants to be part of the listener’s day rather than something demanding their full attention.
The brand has also expanded beyond its main station. Heart Dance, Heart 70s, Heart 80s, Heart 90s and Heart 00s all give listeners more ways to stick with the brand, while Heart Love, Heart Musicals and the seasonal Heart Xmas offer something a little more specific.
And Then There’s Heart Bingo
This is where the Heart name moves from radio into online gaming.
Heart Bingo is an online bingo site that not only offers standard bingo games but also incorporates a selection of slot machines, Slingo, and live casino games for players wishing to diversify their choices in the virtual world of gambling.
The bingo website gives players access to bingo variants, including 90-ball, 80-ball, and 75-ball bingo, so players can find an option that will suit their habits perfectly.
However, with access to a wide range of games, the website can cater to those customers willing to switch from the traditional bingo game to different types of virtual entertainment.
It is quite easy to see that the two brands are highly connected. Heart is a well-known brand with millions of fans worldwide. Thus, launching an online bingo platform with this name gives it a sense of familiarity.
So, who’s behind Heart? At its heart, it’s a major UK commercial radio brand that has spent decades building a recognisable mix of music, presenters and entertainment. Heart Bingo takes that established name in a different direction, bringing the same familiar branding into the online bingo and casino space.
It’s quite a jump from Taylor Swift on the breakfast show to 90-ball bingo, admittedly. But these days, media brands rarely stick to just one lane.
