“Market Cap $36.83 B As of May 2014
At a Glance
- Industry: Computer Services
- Founded: 1994
- Country: United States
- CEO: Marissa Mayer
- Website: www.yahoo.com
- Employees: 12,200
- Sales: $4.68 B
- Headquarters: Sunnyvale, California
#715 Global 2000
- #1793 in Sales
- #479 in Profit
- #1211 in Assets
- #280 in Market value
#96 World’s Most Powerful Brands (2012)
Yahoo!, Inc. is a global technology company, which delivers personalized, including search, content, and communications tools on the web and on mobile devices. The copamy provides a variety of products and services, many of them personalized, including search, content, and communications tools-all daily habits for hundreds of millions of users, on the Web and on mobile devices. The majority product offerings are available in more than 45 languages and in 60 countries, regions and territories. The company’s offerings to users include, Yahoo.com is a starting point that brings together the most relevant content and functionality from across the Web, including original Yahoo! content. It offers a majority of these services free of charge to users around the world. Yahoo! Search is available free to users and often serves as the starting point from which they navigate the Internet to find and discover information that matters to them. It provides users with a free search capability, offering rich search results ranked and organized based on relevance to each user’s search query. It currently offers Yahoo! Search experiences and applications across connected devices, including PCs, tablets and mobile phones. Yahoo! News provides original, premium, partner, and syndicated news via text, photos, and video to engage users with wide-ranging, up-to-the-minute coverage and analysis into topical news events. Yahoo! Sports serves one of the largest audiences of digital sports enthusiasts in the world. It is anchored by Fantasy Sports, editorial reporting, real-time scores, statistics and breaking news, coverage of the biggest global sports events, and premium college sports coverage through Rivals publisher network. Yahoo! Finance provides a comprehensive set of financial data, information, and tools that helps users make informed financial decisions. It offers mobile solutions, including dedicated Yahoo! Finance iPhone and Android applications and MarketDash for iPad. Yahoo! Entertainment and Lifestyles is a collection of properties focused on emerging trends and information in popular culture, women’s issues, and media. Yahoo! omg!, Movies, TV and Music are leading destinations for celebrity gossip, movie, music, and TV premieres, and awards coverage. Yahoo Shine! is targeted to women and provides tips, features and in-depth analysis in areas such as health, fashion, careers and parenting. Yahoo! Video provides original, premium and third-party news, finance, sports, entertainment, and lifestyle video content distributed in contextually relevant experiences across the Yahoo! network. Yahoo! Video includes Yahoo! Screen, a video destination site where videos from across the Yahoo! network are aggregated and watched. Yahoo! Toolbar is a Web browser add-on that conveniently enables users to access and preview Yahoo! Properties and third-party content via applications from anywhere on the Web. In addition to bringing together personalized content and information consumed by hundreds of millions of users, it also provide communications tools to connect the world, include: Yahoo! Mail, Yahoo! Messenger, Yahoo! Groups, Yahoo! Answers, Flickr, Mobile & Emerging Products, IntoNow from Yahoo! and Connected TV, which provides a wide range of communication and social services to users and small businesses across a variety of devices and through its broadband Internet access partners enable users to organize into groups and share knowledge, common interests, and photos. Yahoo! was founded by Jerry Chih-Yuan Yang and David Filo in January 1994 and is headquartered in Sunnyvale, CA.“
“Yahoo History and growth
In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University when they created a website named “Jerry and David’s guide to the World Wide Web”. The site was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, “Jerry and David’s Guide to the World Wide Web” was renamed “Yahoo!” The “yahoo.com” domain was created on January 18, 1995.
The word “yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle”. The term “hierarchical” described how the Yahoo database was arranged in layers of subcategories. The term “oracle” was intended to mean “source of truth and wisdom”, and the term “officious”, rather than being related to the word’s normal meaning, described the many office workers who would use the Yahoo database while surfing from work. However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a “yahoo” (used by college students in David Filo’s native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): “rude, unsophisticated, uncouth.” Filo’s college girlfriend often referred to Filo as a “yahoo.” This meaning derives from theYahoo race of fictional beings from Gulliver’s Travels.
Yahoo grew rapidly throughout the 1990s. Like many search engines and Web directories, Yahoo added a web portal. By 1998, Yahoo! was the most popular starting point for web users. It also made many high-profile acquisitions. Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.
In 2000, Yahoo began using Google for search. Over the next four years, it developed its own search technologies, which it began using in 2004. In response to Google’s Gmail, Yahoo began to offer unlimited email storage in 2007. The company struggled through 2008, with several large layoffs.
In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it “substantially undervalues” the company and was not in the interest of its shareholders. Three years later, Yahoo had a market capitalization of US$22.24 billion. Carol Bartz replaced Yang as CEO in January 2009. In September 2011, she was removed from her position at Yahoo by the company’s chairman Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company.
In early 2012, after the appointment of Scott Thompson as CEO, rumors began to spread about looming layoffs. Several key executives, such as Chief Product Officer Blake Irvingleft. On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its 14,100 workers. The cut is expected to save around US$375 million annually after the layoffs are completed at end of 2012. In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized the company.
On May 13, 2012, Yahoo issued a press release stating that Thompson was no longer with the company, and would immediately be replaced on an interim basis by Ross Levinsohn, recently appointed head of Yahoo’s new Media group. Thompson’s total compensation for his 130-day tenure with Yahoo was at least $7.3 million.
On July 16, 2012, Marissa Mayer was appointed President and CEO of Yahoo, effective the following day.
On May 19, 2013 the Yahoo board approved a US$1.1 billion purchase of blogging site Tumblr, and the company’s CEO and founder David Karp will remain a large shareholder. The announcement reportedly signifies a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquire start-up Internet companies that generate low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities. The Wall Street Journal stated that the purchase of Tumblr would satisfy the company’s need for “a thriving social-networking and communications hub.” On May 20, the company announced the acquisition of Tumblr officially.The company also announced plans to open a San Francisco office in July 2013.
On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt. With the acquisition, the RockMelt team, including the concern’s CEO Eric Vishria and CTO Tim Howes, will be the part of Yahoo team. As a result, all the RockMelt applications and existing Web services were terminated on August 31.
Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites; the occasion was the first time that Yahoo outperformed Google since 2011. The data did not incorporate visit statistics for the Yahoo-owned Tumblr site or mobile phone usage.
On March 12, 2014, Yahoo officially announced its partnership with Yelp, Inc., which will help Yahoo boost its local search results to better compete with services like Google.”
*Information from Forbes.com
**Video published on YouTube by “Ronan Chardonneau“