Amway history, profile and corporate video
Jay Van Andel and Richard DeVos, a pair of direct sales veterans, launched Amway in 1959. Today the company manufactures, markets and distributes consumer products. A unit of parent company Alticor, Amway is the brand consumers are familiar with. Other subsidiaries include Access Business Group and Alticor Corporate Enterprises. Richard DeVos and his family own the Orlando Magic basketball team.”
“Amway Historical Timeline
1959
Jay Van Andel and Rich DeVos found Amway in Grand Rapids, Mich.
1962
The Nutrilite brand is introduced to Amway distributors.
1968
Artistry Skin Care and Cosmetics brand is launched.
1971
Amway expands overseas, starting with Australia.
1972
Jay Van Andel and Rich DeVos purchase controlling interest in Nutrilite Products, Inc.
1974
Amway expands to Asia.
1979
The U.S. Federal Trade Commission declares the Amway sales and marketing plan a legitimate multilevel sales opportunity.
1980
Annual sales pass the $1 billion mark.
1985
Amway expands to Latin America.
1994
Amway Corporation purchases in full Nutrilite Products, Inc.
1995
Amway opens in China.
1997
Amway expands to Africa.
2003
Launch of worldwide contributions effort – Amway One by One Campaign for Children program.
2005
Amway offers its products, services and business opportunity in Russia.
2009
Global sales released by Amway parent company Alticor reach $8.4 billion.
2010
The Amway Center opens in Orlando, Florida (USA), home to the National Basketball Association’s (NBA) Orlando Magic, and a venue for special events and entertainment.
2011
Global sales released by Amway parent company Alticor reach $10.9 billion.
2012
Amway invests approximately $185 million in U.S. manufacturing expansion to meet global demand for NUTRILITE brand vitamin and dietary supplements.
2013
Alticor / Amway is ranked as the world’s #1 direct selling business in the Direct Selling News Global 100, based on 2012 global sales of $11.3 billion.”
*Information from Forbes.com and Amway.com
**Video published on YouTube by “Amway“