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Anadolu Efes Biracilik ve Malt Sanayii AS history, profile and corporate video

Anadolu Efes Biracilik ve Malt Sanayii AS is engaged in the production, bottling, selling and distribution of beer, soft drinks, sparking and still beverages. Its products include Efes Pilsen, Efes Light, Efes Dark, Efes Dark Brown, Efes Xtra, Bomonti, Gusta, Mariachi, Mariachi Black, Mojo Mix, Marmara Gold, Marmara Kirmizi, Efes Malt, Efes Alkolsuz. It operates through the following business segments: Turkey Beer, International Beer, and Soft Drinks Operations. The company was founded on 2 February 1966 and is headquartered in Istanbul, Turkey.

“Anadolu Efes History

The club was founded in 1976 as Efes Pilsen S.K. by taking over the Turkish second-division club Kadıköyspor which had failed due to financial problems. Its initial sponsor was its namesake Efes Pilsen, a subsidiary of Anadolu Group. It won the 1978 second division championship undefeated, earning promotion to the Turkish first division, where it has continuously competed since. In its first top-flight season (1978–79), Efes Pilsen won the league title, immediately establishing itself as one of the country’s top clubs.

Runner-up in the FIBA Saporta Cup of 1993, the club’s main claim to fame was winning the FIBA Korać Cup in 1996, marking the first-ever European title in a team sport by a Turkish club. It has also become a fixture in the Euroleague, making it to the competition’sFinal Four in 2000 and 2001, finishing 3rd in both occasions.

In 2011, the club changed its name to Anadolu Efes S.K. after TAPDK (Tobacco and Alcohol Market Regulatory Authority) prohibited the advertisement of tobacco and alcohol products in sports organizations.

Anadolu Efes is notable for its youth program. Among its products are current NBA player Hidayet Türkoğlu, former NBA player and Euroleague greatest rebounder of all time Mirsad Türkcan as well as 2005 NBA draftee Cenk Akyol.”

*Information from Forbes.com and Anadoluefes.com

**Video published on YouTube by “Anadolu Efes

Industry:

Beverages

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