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Anheuser-Busch InBev SA history, profile and corporate video

 Anheuser-Busch InBev SA is engaged in the manufacturing, marketing and distribution of alcoholic and non-alcoholic beverages. The company operates through the following geographical segments: North America, Latin America North, Latin America South, Western Europe, Central and Eastern Europe, Asia Pacific, and Global Export and Holding Companies. Its brands include Budweiser, Stella Artois, Beck’s, Leffe, Hoegaarden, Bud Light, Skol, Brahma, Antarctica, Quilmes Cristal, Michelob Lager, Harbin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseroder, and Jupiler. Anheuser-Busch InBev was founded on August 2, 1977 and is headquartered in Leuven, Belgium.

“Anheuser-Busch InBev History

AB InBev was formed following the acquisition of American brewer Anheuser-Busch by Belgian-Brazilian brewer InBev, which itself is a merger of AmBev and Interbrew.

  • Interbrew was formed in 1987 from a merger of the two largest breweries in Belgium: Artois, located in Leuven, and Piedboeuf, located in Jupille. The Artois brewery, previously known as Den Horen, was already established by 1366.
  • AmBev (short for Companhia de Bebidas das Américas, or “Beverages Company of the Americas”) was created in 1999 with the merger of the two biggest Brazilian brewers,Antarctica (founded in 1882) and Brahma (founded in 1888).
  • Anheuser-Busch was established in 1860 in St. Louis, Missouri, USA, as Anheuser & Co.

In 2004, Interbrew and AmBev merged, creating the world’s largest brewer, InBev.

In 2006, InBev acquired the Fujian Sedrin brewery in China, making InBev the No. 3 brewer in China (the world’s largest beer market). In 2007, Labatt acquired Lakeport in Canada, and InBev increased its shareholding in Quinsa, strengthening the company’s foothold in Argentina, Bolivia, Chile, Paraguay and Uruguay.

On 18 November 2008, the merger of InBev and Anheuser-Busch was completed, creating Anheuser–Busch InBev, the world’s largest brewer and one of the top five consumer products companies in the world. Under the terms of the merger agreement, all shares of Anheuser-Busch were acquired for 70 USD per share in cash, for an aggregate of 52 billion USD.

Interbrew

After the merger in 1987, Interbrew acquired a number of local breweries in Belgium. By 1991, a second phase of targeted external growth began outside of Belgium’s borders. The first transaction in this phase took place in Hungary, followed in 1995 by the acquisition of Labatt, in Canada, and then in 1999 by a joint venture with Sun in Russia.

In 2000, Interbrew acquired Bass and Whitbread in the U.K., and in 2001 the company established itself in Germany, with the acquisition of Diebels. This was followed by the acquisition of Beck’s & Co., the Gilde Group and Spaten. Interbrew operated as a family-owned business until December 2000. At this point it organized an Initial Public Offering, becoming a publicly owned company trading on the Euronext stock exchange (Brussels, Belgium).

In 2002, Interbrew strengthened its position in China, by acquiring stakes in the K.K. Brewery and the Zhujiang Brewery.

AmBev

AmBev is a Brazilian beverages company formed by a merger in 1999 between the Brahma and Antarctica breweries. It has a dominant position in South America and the Caribbean region. The subsidiary is listed on BM&F Bovespa, the São Paulo stock exchange, and on the New York Stock Exchange.

Anheuser-Busch

Anheuser-Busch is the largest brewing company in the United States. It was the world’s largest brewing company based on revenue, but third in brewing volume, before the acquisition by InBev announced 13 July 2008. The division operated 12 breweries in the United States and 17 others overseas.

Anheuser-Busch’s best known beers included brands such as Budweiser, the Busch (originally known as Busch Bavarian Beer) and Michelob families, and Natural Light and Ice. The company also produced a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors (King Cobra and the Hurricane family), and flavored malt beverages(e.g., the Bacardi Silver family and Tequiza).

Anheuser-Busch was also one of the largest theme park operators in the United States with ten parks throughout the United States. In October 2009, AB InBev announced the sale of its Busch Entertainment theme park division to The Blackstone Group for $2.7 billion. The company had been investigating a sale of Busch Entertainment since the merger with Inbev.

InBev

InBev was the second largest brewery company in the world. While its core business is beer, the company also had a strong presence in the soft drink market in Latin America. It employed about 86,000 people and was headquartered in Leuven, Belgium, where Anheuser–Busch InBev will now be based.

Before the merger with AmBev, Interbrew was the third largest brewing company in the world by volume, Anheuser-Busch was the largest, followed by SABMiller in second place.Heineken International was in fourth place and AmBev was the world’s fifth largest brewer.

InBev employed close to 89,000 people, running operations in over 30 countries across the Americas, Europe and Asia Pacific. In 2007, InBev realized 14.4 billion euro of revenue.

Grupo Modelo

The company owns Grupo Modelo, Mexico’s leading brewer and owner of the Corona brand as of 4 June 2013. This transaction was valued at 20.1 billion USD. To satisfy US anti-trust demands, Grupo Modelo sold its US business, including US brand rights and the Piedras Negras Brewery in Mexico, for approx. 4.75 billion USD to Constellation Brands, a competitor of AB Inbev in some beverage sectors.

Additionally, the group has a 51% controlling stock on Cerveceria Nacional Dominicana through the AmBev division.

Oriental Brewery

On April 1, 2014, AB Inbev completed the re-acquisition of the Oriental Brewery (OB), which it had sold in July 2009. OB is the largest brewer in South Korea. Its CASS brand is the best-selling beer in South Korea. All beers produced by OB are brewed using rice.”

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “AB InBev News