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Bajaj Auto Ltd. history, profile and history video

 Bajaj Auto Ltd. manufactures and markets scooters, motorcycles and three-wheeled vehicles, and related spare parts. Its footprint stretches over a range of industries, spanning automobiles, home appliances, lighting, iron and steel, insurance, travel, and finance. The company operates its business through two segments: Automotive and Investments. It also operates in Indonesia and Netherlands through its subsidiaries located in those regions. Bajaj Auto was founded on November 29, 1945, and is headquartered in Pune, India.

Bajaj Auto History

Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained a license from the Government of India to manufacture two-wheelers and three-wheelers and it became a public limited company in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it sold 100,000 vehicles in a financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it sold 500,000 vehicles in a financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles in a year.
With the launch of motorcycles in 1986, the company has changed its image from a scooter manufacturer to a two-wheeler manufacturer.

According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has operations in 50 countries by creating a line of bikes targeted to the preferences of entry-level buyers.”

*Information from Forbes.com, Wikipedia.org and www.bajajauto.com

**Video published on YouTube by “The Karkhana