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Christian Dior SA history, profile and history video

Christian Dior SA is a holding company, which engages in the design and sale of fashion accessories and beauty products. The company operates though five business groups: Christian Dior Couture, Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, and Watches & Jewelry. The Christian Dior Couture group designs, manufactures and sells luxury articles. The Fashion & Leather Goods group manufactures leather handbags, shoes and small leather goods. The Wines & Spirits group produces various wines and other spirits. The Perfumes & Cosmetics group sells fragrances and cosmetic products. The Watches & Jewellery group designs and sells watches. The company was founded by Christian Dior on October 8, 1946 and is headquartered in Paris, France.

“Christian Dior History

1905

Birth of Christian Dior in Granville (Normandy, France), on January 21.

1946

Backed by Marcel Boussac, Christian Dior founds his own couture house, in a private house at 30, avenue Montaigne in Paris.

1947

On February 12, Christian Dior presents the 90 models of his first collection on six mannequins. The “Corolle” and “Huit” lines are very quickly rechristened “New Look”.

Parfums Christian Dior is founded, headed by Serge Heftler Louiche.

Dior names the first perfume “Miss Dior” in honor of his sister Catherine.

Pierre Cardin begins at Christian Dior, as the “leading man” in the workshop. He remains there until 1950.

1948

In November, a luxury ready-to-wear house is established in New York at the corner of 5th Avenue and 57th Street, the first of its kind.

Creation of Christian Dior Parfums New York.

1949

Launch of the perfume “Diorama”. By marketing Dior stockings in the United States, the brand creates the licensing system.

1950

License for neckties. All accessories follow. Within three years, this system will be copied by all the couture houses.

1952

The Christian Dior brand consolidates its presence in Europe by creating Christian Dior Models Limited in London.

Agreement with the House of Youth in Sydney for exclusive Christian Dior New York models.

Exclusive agreement with Los Gobelinos of Santiago, Chile for the Christian Dior Paris Haute Couture collections.

1955

At age 19, Yves Saint Laurent becomes Christian Dior’s first and only assistant.

Opening of the Grande Boutique at the corner of avenue Montaigne and rue François Ier.

Launch of Dior lipstick. A line of beauty products will follow.

1957

Christian Dior succumbs to a heart attack while convalescing at Montecatini on October 24. Yves Saint Laurent is named to provide artistic direction for the brand.

1960

Called up for National Service, Yves Saint Laurent leaves Dior after completing six collections. Marc Bohan succeeds him. He is 34 years old.

1961

Marc Bohan presents his first collection, “Slim Look,” under the Dior label.

1962

Yves Saint Laurent opens his own couture house.

1963

Launch of the perfume “Diorling”.

1966

Launch of the men’s fragrance “Eau Sauvage”.

1967

Philippe Guibourgé, assistant to Marc Bohan, creates the “Miss Dior” line, the first Dior women’s ready-to-wear line in France.

Opening of the “Baby Dior” boutique.

1968

Launch of the Christian Dior Coordinated Knits line.

The Dior perfume company is sold to Moët Hennessy.

Frédéric Castet assumes management of the Fashion Furs Department – Christian Dior Paris.

1970

Creation of the Christian Dior Monsieur line. At Parly II, a new Christian Dior boutique is decorated by Gae Aulenti.

1972

Launch of the perfume “Diorella”.

1973

Creation in France of the ready-to-wear fur collection, which will then be manufactured under license in the United States, Canada, and Japan.

1978

Bankruptcy of the Marcel Boussac group, whose assets, under the authorization of the Paris Trade Court, are purchased by the Willot Group.

1979

Launch of the perfume “Dioressence”.

1980

Launch of the men’s fragrance “Jules”.

1981

The Willot group declares bankruptcy.

1984

A group of investors, led by Bernard Arnault, takes control of the former Willot Group.

1985

Bernard Arnault becomes Chairman and Chief Executive Officer of Christian Dior. Launch of the perfume “Poison”.

1987

The Paris Fashion Museum dedicates an exhibition to Christian Dior, on the fortieth anniversary of his first collection.

1988

Through its subsidiary Jacques Rober, held jointly with the Guinness group, Christian Dior takes a 32% equity stake in the share capital of LVMH. The share capital of Christian Dior is offered to French and foreign institutional investors who subscribe to a capital increase of 3.3 billion francs in a private placement.

1989

Gianfranco Ferré joins Christian Dior as creator of the Haute Couture, Fashion Furs, and Women’s ready-to-wear collections. His first Haute Couture collection is awarded the Dé d’Or. Opening of a boutique in Hawaii. Jacques Rober’s stake in LVMH is increased to 44%.

1990

Opening of boutiques in Los Angeles and New York. LVMH’s stake is increased to 46%.

1991

Listing of Christian Dior on the spot market, and then the monthly settlement market of the Paris stock exchange. Launch of the perfume “Dune”.

1992

Patrick Lavoix is named Creative Director of “Christian Dior Monsieur”. Relaunch of “Miss Dior” perfume.

1994

A revision of agreements with Guinness has the effect of increasing Christian Dior’s consolidated stake in LVMH from 24.5% to 41.6%.

1995

The Couture line is transferred to a wholly-owned subsidiary that takes the corporate name “Christian Dior Couture”.

1996

John Galliano becomes creator of Christian Dior Couture.

1997

Christian Dior Couture takes over the network of 13 boutiques operated under franchise by its Japanese licensee, Kanebo.

1998

Christian Dior Couture takes over the direct marketing of ready-to-wear and women’s accessories in Japan after terminating its licensing agreement with Kanebo.

1999

Launch of the perfume “J’adore”.

Creation of a new business group, Fine Jewelry, whose collections are created by Victoire de Castellane.

2001

In January 2001, Hedi Slimane, new creator of the “Homme” line, presents his first collection based on a new contemporary masculine concept.

Launch of the men’s fragrance “Higher”.

Opening of the Fine Jewelry boutique at Place Vendôme, created under the supervision of Victoire de Castellane.

2002

Launch of the perfume “Addict”.

2003

Opening of a flagship boutique in the Omotesando district (Tokyo).

2004

Opening of a flagship boutique in the Ginza district (Tokyo).

2005

Celebration of the centennial of Christian Dior’s birth.

Launch of the perfumes “Miss Dior Chérie” and “Dior Homme”.

2006

Christian Dior Couture directly takes over the activity of its Moscow agent and opens a boutique in the GUM department store.

2007

Celebration of the 60th anniversary of the creation of Maison Dior (1947). Kris Van Assche, the new creator of the menswear line, presents his first collections.

2008

Major exhibition organized in Beijing, in association with Chinese artists, to celebrate the brand’s entrance into the Chinese marketplace.

2009

New online advertising campaign for Lady Dior handbags featuring Marion Cotillard.

2010

Organization of an event in Shanghai to celebrate the expansion and reopening of the boutique in the Plaza 66 shopping mall.

2011

Organization of the Inspiration Dior exhibition in Moscow at the Pushkin Museum.

2012

Raf Simons is named artistic Director of the Haute Couture, Ready-to-wear, and Women’s accessories collections.

2013

Presentation of the first collection by Raf Simons and opening of boutiques in Vietnam.”

*Information from Forbes.com and Dior-finance.com

**Video published on YouTube by “VanStraussTV