0 Views

Coca-Cola Amatil Limited (CCA) history, profile and history video

 Coca-Cola Amatil Limited (CCA), with its subsidiaries is engaged in the manufacture, distribution and marketing of carbonated soft drinks, still and mineral waters, fruit juices, coffee and other alcohol-free beverages. CCA is also engaged in the processing and marketing of fruits, vegetables and other food products, and the manufacture and distribution of premium beer brands and the premium spirits portfolio of Beam Global Spirits and Wine, Inc. (Beam). The Company’s principal operations are in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea (PNG). The Company has a 50% interest in Pacific Beverages Pty Ltd. The principal activities of Beverages Pty Ltd are the manufacture, importation and distribution of alcoholic beverages. On January 13, 2012, the sale of CCA’s 50% interest in Pacific Beverages to SABMiller was completed. On February 21, 2011, the Company acquired Vending business, a non-alcohol beverage in Australia.”

Coca-Cola Amatil History

The company’s Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972.

Soft drinks and snack foods gradually became the primary focus of the company, which was renamed Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Australia in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989, although today its ownership is 29%.

The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.

Coca-Cola Amatil’s Group Managing Director is Alison Watkins, and the board chairman is David Gonski.

CCA has facilities all over Australia, with key sites at Northmead (NSW), North Sydney (NSW), Richlands (Qld), Moorabbin (VIC), Thebarton (SA) and Kewdale (WA).

From 2006 to 2011, CCA had a joint venture (named Pacific Beverages) with SABMiller to distribute its drinks in Australia. In 2011, SABMiller acquired Foster’s Group and full ownership of Pacific Beverages; in exchange, Foster’s sold its Fiji and Samoa operations to Coca-Cola Amatil in 2012.”

*Information from Forbes.com and Wikipedia.org

**Video published on YouTube by “Coca-Cola Amatil