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Daimler AG history, profile and history video

Daimler AG is an automotive company, which engages in the manufacturing of premium cars and commercial vehicles. The company operates its business through five segments: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services. The Mercedes-Benz Cars segment sells passenger cars and off-road vehicles under the Mercedes-Benz brand and small cars under the smart brand. The Daimler Trucks distributes its trucks under the brand names Mercedes-Benz, Freightliner, FUSO, Western Star, Thomas Built Buses and BharatBenz. The Mercedes-Benz Vans segment sells its products under the Mercedes-Benz and the Freightliner brands. The Daimler Buses segment sells completely built-up buses under the Mercedes-Benz and Setra brands. The segment also produces and sells bus chassis. The Daimler Financial Services segment supports the sales of the vehicle segments worldwide. Its product portfolio mainly comprises tailored financing and leasing packages for customers and dealers. The segment also provides services such as insurance, fleet management, investment products and credit cards. The company’s history roots back to 1886 when its predecessor companies founded by Gottlieb Daimler and Carl Benz. It was founded in 1926 and is headquartered in Stuttgart, Germany.

“Daimler History

We are one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services.

The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, we continue to shape the future of mobility today: Our focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate our customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, we now have the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how we willingly accept the challenge of meeting our responsibility towards society and the environment.

Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2013, the Group sold 2.3 million vehicles and employed a workforce of 275,000 people; revenue totaled €118 billion and EBIT amounted to €10.8 billion.”

*Information from Forbes.com and Daimler.com

**Video published on YouTube by “DaimlerVideoCast