“Market Cap $12.76 B As of May 2014
At a Glance
- Industry: Food Processing
- Founded: 1945
- Country: Mexico
- CEO: Daniel Servitje Montull
- Website: www.gibsa.com.mx
- Employees: 126,568
- Sales: $13.85 B
- Headquarters: Mexico City
#1027 Global 2000
- #691 in Sales
- #1614 in Profit
- #1730 in Assets
- #877 in Market value
Grupo Bimbo SAB de CV is a Mexico-based company, which is engaged in the food industry. The Company’s main activities include the production, distribution and sale of a variety of bakery products, such as bread, rolls, cookies, biscuits, cakes, sweets, chocolates, snacks and tortillas, as well as processed food. The Company’s products are marketed under such brands as Bimbo, Sara Lee, Barcel, Marinela, Ricolino, Coronado, Suandy, Fargo, Clever, Nutrella, Pullman, Eagle, Plus Vita and Mama Ines, among others. The Company is active domestically and abroad, including: the United States, Latin America, Asia and Europe. The Company operates through 156 plants, more than 50,000 distribution routes, and over 2 million points of sale.”
“Grupo Bimbo History
Grupo Bimbo was established in Mexico in 1945 by Lorenzo Servitje, Roberto Servitje, Jose T. Mata, Jaime Sendra, Jaime Jorba and Alfonso Velasco. Over fifteen years, under the leadership of Daniel Servitje, current Chairman of the Board and CEO of the Group, has multiplied the business four times. Sales and production volume by reporting in 2011 US$ 10,712 million sales, an increase of US$4,67 billion sales in 2004.
The name Bimbo was first coined in 1945, a mixing of the words bingo and Bambi. There may be some resistance to the name in English-speaking areas, as evidenced by a Say “Beembo!” advertising campaign in the United States. In connection with this campaign, a company representative was quoted as saying that the name is derived from the Italian word bambino, meaning little boy.
The corporate image, a small white teddy bear, resulted from the drawing that came to Mr. Jaime Jorba in a Christmas card, and whom Anita Mata, wife of Jaime Sendra, dressed with a white apron and a chef’s hat, as was given a loaf of bread under his arm. BIMBO became a trademark recognized as “famous” by the Mexican Institute of the Industrial Property in April 27, 2010, becoming one of the 27 brands that have achieved this category in Mexico. In 2014, the Brand Footprint by Kantar World Panel positioned it in seventh place in the food industry in the world.
The first products launched into the market were cellophane wrapped large and small white loafs of bread, rye bread and toasted bread. Later in 1948, there were already nine Bimbo products in the market, until in 1952 the production of the Donas del Osito (Bear Cub’s doughnuts) started, along with a new buns line: Bimbollos, Medias Noches and Colchones.
Throughout the years, the company expanded not only in Mexico, but through the American continent with a presence in 21 countries in 3 continents.”
*Information from Forbes.com and Wikipedia.org
**Video published on YouTube by “GrupoBimboCorporativo“