JR Simplot profile and history video
The fast food industry owes a lot to J.R. Simplot Company, an agribusiness firm headquartered in Boise, Idaho. An early pioneer in the production of frozen potatoes, Simplot supplies French fries and other frozen potato products to national and regional restaurant chains each year. The company’s portfolio also includes phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, food processing and food brands.”
The J. R. Simplot Company was started by an energetic entrepreneur in 1929, and grew from a one-man farming operation into a food and agribusiness empire.
The Company’s vertical integration – seed production, farming, fertilizer manufacturing, frozen-food processing, and food brands and distribution – has nurtured a diverse array of internal talents and resources, creating a symbiosis that few other organizations achieve. Our phosphate reserves and large land holdings are a storehouse of valuable physical resources that embody the company’s solid financial base.
The pillars of our organization – Passion for People, Spirit of Innovation, and Respect for Resources – are as relevant now as they were when young Jack Simplot began his long journey toward remarkable success.
He was an innovator from the start, but our founder’s accomplishments accelerated after creating the first commercially-viable frozen french fries in the 1940s. That momentum continues today, with technology improvements that are revolutionizing plant research and food production.
The company has invested significant resources to ensure that our operations are sustainable and environmentally friendly. J.R. always understood that most resources are finite. Our goal as a company has been to be the finest stewards possible of the air, water, land, and other resources on which we all rely.
Even though J.R. is gone, his legacy has been perpetuated by members of his family, four of whom comprise the executive committee of our board of directors. They have continued the tradition of plowing profits back into the enterprise, responsibly advancing J.R.’s lifelong mission of Bringing Earth’s Resources to Life.
Through good times and difficult times, the family has remained true to Jack’s original vision. It has enabled the J. R. Simplot Company to operate under a sound long-term strategy stretching over decades, a rare situation in today’s world of market volatility.”
*Information from Forbes.com and Simplot.com
**Video published on YouTube by “jrsimplotcompany“