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Nescafe profile and history video

 Nescafe is the largest brand for Swiss food giant Nestle. The instant coffee brand derives its name from “Nestle” and “cafe.” The coffee originated in Brazil in the 1930s as an using Nestle’s expertise in milk processing to develop the instant coffee. Its popularity spread with the U.S. military during World War II. Nescafe’s biggest launch of 2013 was its Gold Blend Barista Style, which is intended to appeal to customers who want a coffee-shop experience at home.”

*Information from Forbes.com

**Video published on YouTube by “NESCAFÉ Arabia

Industry:

Beverages

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