Omnicom Group Inc. history, profile and corporate video
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City, United States. It was founded in 1986 when Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide.
In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 the deal had fallen through and the merger would not happen.
Omnicom is an inter-connected global network of leading marketing communications companies. It offers a diverse range of marketing solutions spanning brand advertising, customer relationship management (CRM), media planning and buying services, public relations, and numerous specialty communications services.
The group’s portfolio includes three global advertising agency networks (BBDO, DDB, and TBWA) and three of the world’s premier providers of media services(OMD, PHD, and Hearts & Science as part of Omnicom Media Group). It also manages a globally diversified group of agencies, under the DAS Group of Companies.
BBDO
With over 280 offices in more than 80 countries, BBDO has been ranked the most creative agency network in the world in The Gunn Report.
DDB
Founded in 1949, DDB Worldwide is considered one of the world’s largest and most influential advertising and marketing networks, with more than 200 offices in over 90 countries
TBWA
TBWA Worldwide is The Disruption® Company. It is a top-ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab, and TBWA\WorldHealth.
Omnicom Media Group
With more than 21,000 employees globally, Omnicom Media Group (OMG) is comprised of global, award-winning agencies Hearts & Science, OMD, and PHD.
DAS
The DAS Group of Companies (DAS) is a global group of marketing services companies, with more than 700 offices in 71 countries. It includes over 200 companies in the following marketing disciplines: specialty, public relations (PR), medical and pharmaceutical marketing, customer relationship management (CRM), entertainment & events, promotional marketing, branding & design, and research.
With more than 77 000 employees and over 5 000 clients in more than 100 countries, Omnicom Group Inc. is considered one of the largest advertising holding companies in the world, with 1500+ agencies connected by the parent company. According to Forbes, it is considered one of the top 2000 largest public companies in the world.
*Information from Forbes.com, Wikipedia.org, and www.omnicomgroup.com.
**Video published on YouTube by “Shane Graham Mahon“.