Perdue Farms history, company profile (overview) and history video
Perdue Farms is a meat processing and poultry farming company headquartered in Salisbury, Maryland, United States. It specializes in poultry, pork, lamb, and beef.
HISTORY
Arthur W. Perdue, a railway express agent on Maryland’s Eastern Shore, noticed that the most prosperous farmers were those shipping table eggs.
In 1917, Arthur Perdue wed Pearl Parsons, and decided to become a poultry man. Pearl tended a backyard flock of layers adjacent to the couple’s new home in Salisbury, while Arthur saved up enough money to go into the poultry business full-time.
Arthur W. Perdue founded Perdue Farms in 1920, but the company gained national attention as a brand name in the 1970s when his son and successor, Franklin P. Perdue, became television pitchman for the company. Frank Perdue, made marketing history by successfully branding chicken with his family name, and upped the ante by developing his own breed of meatier chicken.
BRANDS
- Perdue;
- Coleman Natural Foods;
- Niman Ranch;
- Panorama Organic;
- Pasturebird;
- Yummy;
- Petaluma Poultry;
- Prairie Grove;
- Draper Valley Farms;
- Spot Farms;
- Full Moon.
With more than 21,000 employees, Perdue Farms is considered one of the Largest Public Companies in the World, according to Forbes.
*Information from Forbes.com, Wikipedia.org, www.perduefarms.com and www.perdue.com.
**Video published on YouTube by “Congruent“
