Tide history, profile and history video
Tide is an American brand of laundry products owned by Procter & Gamble (P&G). It offers powder and liquid detergents, Tide pacs, stain remover, laundry booster, fabric care, and others.
Tide is marketed under different names:
- Ace in Puerto Rico and elsewhere in Latin America (except in Ecuador and Panama, where it is sold under the Tide brand name);
- Daz in the U.K.;
- Alo in Turkey;
- Vizir in Poland and France;
- Fab (a brand acquired in 2006 from Colgate-Palmolive) in Hong Kong, Malaysia and Singapore.
HISTORY
Tide’s history began in the 1930s when Procter & Gamble scientist David Byerly was determined to develop the world’s first heavy-duty laundry detergent under Project X.
After seven years of experimenting, the project was canceled. This did not stop Byerly, who continued working on the project in secret.
After 14 years, he finally created Product X – a soap that didn’t just wash; it could clean all the stains of the day. The prototype product was quickly named Tide.
When Procter & Gamble saw the power and possibilities of Product X, they immediately knew they needed to bring it to market.
In 1946, Tide officially became available and was called „The Washday Miracle”. Tide, along with the invention of washing machines, changed the way households did laundry by reducing the manual labor required.
By 1949, Tide became the leading laundry detergent in the United States.
In the 1950s, the loading washing machines became available, and a box of Tide came packed inside each new washing machine.
In 1968, Tide launched the first US laundry detergent with enzymes, Tide XK, which helped to remove tough stains like food and red stains.
In 1984, Liquid Tide was launched.
In 1992, Ultra Liquid Tide, a compact liquid detergent, was introduced.
In 2005, Tide Loads of Hope was launched after the Hurricane Katrina devastation, providing free laundry services to families affected by disasters.
In 2005, Tide to Go and Tide Coldwater were also launched. The Tide-to-Go Stain Releaser Pen allowed consumers to touch up stains anywhere and in any situation on the go, and Tide Coldwater allowed consumers to wash at a lower temperature.
In 2012, Tide PODS was launched. A Tide PODS® pac includes stain fighters, odor fighters, and brighteners.
In 2016, Tide launched its first plant-based* laundry detergent, Tide purclean™, made with 75% plant-based ingredients.
In 2020, as life changed due to the COVID-19 pandemic, Tide Loads of Hope powered by Tide Cleaners provided free laundry services to front-line responders and their families across the United States.
In 2020, Tide also launched Tide Hygienic Clean, a deep-cleaning laundry detergent that removes visible and invisible stains.
*Information from Wikipedia.org, tide.com, and tide.ca.
Video published on YouTube by “Companies History“