The global virtual event platform market is projected at $19.83 billion in 2026, up from $17.44 billion in 2025, based on Fortune Business Insights data updated in July 2026. This post compiles verified figures on market size, regional revenue, segment shares, Zoom’s reported revenue, and webinar attendance benchmarks. Every number carries its source and period.
Virtual Event Platform Market: Key Notes
- Fortune Business Insights values the virtual event platform market at $17.44 billion in 2025, with a projection of $56.93 billion by 2034 at a 14.09% CAGR over 2026-2034.
- The Business Research Company puts the 2026 market at $19.1 billion, up 17.4% from $16.28 billion in 2025, in a report distributed through Research and Markets.
- North America generated $6.27 billion in platform revenue in 2025, a 35.98% global share, per Fortune Business Insights.
- Cloud-based deployment is projected to hold 71.29% of the market in 2026, per Fortune Business Insights.
- Zoom reported $4,868.8 million in total revenue for fiscal year 2026, ended January 31, 2026, up 4.4% year over year, per its own results release.
How Big Is the Virtual Event Platform Market in 2026?
Research firms size the market differently because each defines its own scope, so the two most cited estimates sit close but not identical. Fortune Business Insights, in a report last updated July 6, 2026, values the market at $17.44 billion for 2025 and projects $19.83 billion for 2026, reaching $56.93 billion by 2034 at a 14.09% CAGR.
The Business Research Company’s 2026 report, sold via Research and Markets, measures $16.28 billion in 2025 and $19.1 billion in 2026, a 17.4% year-over-year rise, with a forecast of $36.63 billion by 2030 at a 17.7% CAGR.
| Research Firm | 2025 Value | 2026 Value | Long-Term Projection | Stated CAGR |
|---|---|---|---|---|
| Fortune Business Insights | $17.44B | $19.83B (projected) | $56.93B by 2034 | 14.09% (2026-2034) |
| The Business Research Company | $16.28B | $19.1B | $36.63B by 2030 | 17.7% (to 2030) |
Source: Fortune Business Insights report FBI105921, updated July 2026; The Business Research Company via Research and Markets, 2026 edition. Each row reflects that firm’s own scope definition.
Global Market Value, Published Data Points (Fortune Business Insights)
The chart plots only the three values Fortune Business Insights publishes on its report page: the 2025 base year, the 2026 estimate, and the 2034 forecast endpoint. Intermediate years are not published on the open report page and are not shown.
Virtual Event Platform Market Share By Region
North America led with $6.27 billion in 2025 revenue and a 35.98% global share, based on Fortune Business Insights. Europe followed at $4.5 billion and 25.81%, with Asia Pacific close behind at $4.42 billion and 25.36%.
The Middle East and Africa recorded $1.28 billion and Latin America $0.96 billion in 2025. The five regional 2026 projections sum to the firm’s $19.83 billion global estimate.
| Region | 2025 Revenue | 2025 Share | 2026 Projection |
|---|---|---|---|
| North America | $6.27B | 35.98% | $6.97B |
| Europe | $4.50B | 25.81% | $5.09B |
| Asia Pacific | $4.42B | 25.36% | $5.21B |
| Middle East & Africa | $1.28B | 7.35% | $1.46B |
| Latin America | $0.96B | 5.50% | $1.10B |
Source: Fortune Business Insights, base year 2025, estimated year 2026. Figures measure vendor revenue under the firm’s report scope.
Regional Revenue Share of the Virtual Event Platform Market, 2025
Country-Level Projections For 2026
At country level, Fortune Business Insights projects the U.S. market at $4.93 billion by 2026, the largest single-country figure it publishes. China follows at $1.06 billion, Japan at $1.02 billion, the UK at $0.97 billion, Germany at $0.95 billion, and India at $0.74 billion.
Source: Fortune Business Insights, country projections for 2026, report updated July 2026.
Virtual Event Platform Market Segments In 2026
Each segment share below describes a different axis of the same Fortune Business Insights report, so the percentages are not shares of one combined whole. By deployment, cloud-based platforms are projected at 71.29% of the market in 2026, with mobile-based making up the remainder of that axis.
By enterprise type, large enterprises are projected to account for 50.54% in 2026. By end-user, the corporate and business segment is projected at 30.84% in 2026, ahead of government and non-profit, healthcare, education, and third-party planner categories.
The same report identifies healthcare as the end-user segment expected to grow at the highest CAGR through 2034, and startups and small enterprises as the fastest-growing enterprise type.
Source: Fortune Business Insights, segment projections for 2026.
Zoom Revenue: What The Largest Platform Vendors Report
Zoom, listed by Fortune Business Insights among the market’s key players alongside Cvent, BigMarker, Hubilo, Microsoft, and Cisco, reported $4,868.8 million in total revenue for fiscal year 2026, which ended January 31, 2026, up 4.4% year over year. Its prior fiscal year 2025 total was $4,665.4 million.
Enterprise revenue reached $2,934.1 million in fiscal 2026, up 6.5%, while Online revenue was $1,934.7 million, up 1.2%. These are company-reported GAAP revenue figures covering Zoom’s full product line, not virtual events alone.
| Metric (GAAP Revenue) | FY2025 (ended Jan 31, 2025) | FY2026 (ended Jan 31, 2026) |
|---|---|---|
| Total revenue | $4,665.4M | $4,868.8M |
| Enterprise revenue | $2,754.2M | $2,934.1M |
Source: Zoom Communications fourth quarter and fiscal year results releases, February 2025 and 2026.
Zoom Reported Revenue, FY2025 vs FY2026 ($M)
Webinar Attendance Benchmarks Behind The Virtual Event Platform Market
ON24’s 2025 Webinar Benchmarks Report, built on activity across its own platform, recorded an average of 216 attendees per webinar in 2024, a 7% rise from 2023. Average engagement duration was 51 minutes.
The registration-to-attendee conversion rate averaged 57% in 2024. Q3 2024 showed the sharpest quarterly change, averaging 229 attendees per webinar against 192 in Q3 2023.
| Metric | Value | Period |
|---|---|---|
| Average attendees per webinar | 216 | 2024 |
| Year-over-year change in attendees | +7% | 2024 vs 2023 |
| Average engagement duration | 51 minutes | 2024 |
| Registration-to-attendee conversion | 57% | 2024 |
| Q3 average attendees | 229 (vs 192 in Q3 2023) | Q3 2024 |
Source: ON24 2025 Webinar Benchmarks Report, based on webinars hosted on the ON24 platform in 2024.
These platform-level figures describe ON24’s own customer base rather than the whole industry, and they sit behind the demand that market-size reports measure in revenue terms.
FAQs
How big is the virtual event platform market in 2026?
Fortune Business Insights projects $19.83 billion for 2026, up from $17.44 billion in 2025. The Business Research Company measures $19.1 billion for 2026 under its own scope, up 17.4% from $16.28 billion in 2025.
Which region leads the virtual event platform market?
North America leads, with $6.27 billion in 2025 revenue and a 35.98% global share, projected to reach $6.97 billion in 2026, per Fortune Business Insights. The U.S. alone is projected at $4.93 billion by 2026.
Reddit users often ask if virtual events died after the pandemic. What does the data say?
The revenue data points the other way. Fortune Business Insights shows growth from $17.44 billion in 2025 toward a projected $56.93 billion by 2034, and ON24 recorded webinar attendance rising 7% in 2024.
Which platforms do Reddit threads compare most, and what revenue do they report?
Zoom, Microsoft Teams, and Cisco Webex come up most in comparison threads. Of these, Zoom publishes platform-level figures: $4,868.8 million in fiscal 2026 revenue, ended January 31, 2026, up 4.4% year over year.
How many people attend an average webinar?
216 attendees on average in 2024, up 7% from 2023, based on ON24’s 2025 Webinar Benchmarks Report covering webinars hosted on its platform. Average engagement lasted 51 minutes.
Sources
https://www.fortunebusinessinsights.com/virtual-event-platform-market-105921
https://www.researchandmarkets.com/reports/5767590/virtual-event-platform-market-report
https://investors.zoom.us/node/14151/pdf
https://www.on24.com/blog/key-takeaways-from-the-2025-webinar-benchmarks-report/
